Digital Marketing Specialist || SEO + Paid Ads || 2 5 Years || Kolkata

Job Location: Kolkata IN

Job Type: Full Time

Job Category: Marketing

Job Experience: 2 to 5 Years

Job Summary: We are looking for a skilled and performance-driven Digital Marketing professional with expertise in SEO, Google Ads, Facebook/Instagram Ads, and client coordination. The ideal candidate should have experience in generating quality leads, managing paid campaigns, improving organic reach, and handling client communication professionally.

ROLES RESPONSIBILITIES:

- Plan and execute SEO strategies to improve website ranking and organic traffic.
- Manage and optimize Google Ads, Facebook Ads, and Instagram marketing campaigns.
- Perform keyword research, competitor analysis, and technical SEO audits.
- Create campaign strategies focused on lead generation and ROI improvement.
- Monitor campaign performance and optimize ads based on analytics and conversion data.
- Coordinate with clients regarding campaign updates, requirements, and performance reports.
- Handle client communication through calls, emails, and meetings.




- Work closely with design and content teams for creatives and marketing materials.
- Generate weekly/monthly performance reports using marketing tools.
- Stay updated with latest digital marketing trends and advertising policies.

REQUIREMENTS:

- Strong knowledge of SEO (On-Page, Off-Page Technical SEO).
- Hands-on experience in Google Ads , Meta Ads Manager.
- Knowledge of PPC, keyword targeting, remarketing, and conversion tracking.
- Positive communication and client handling skills.
- Strong analytical and reporting abilities.
- Ability to manage multiple campaigns and client requirements simultaneously.

Eligibility:

- Experience: 2 to 4 Year.
- Bachelor s degree in Marketing, IT, Business, or related field.
- IT company or digital agency experience preferred.

Salary:

- Best in Industry (Based on experience and expertise).

Disclaimer : This job posting has been aggregated from external source. Role detailscontentand availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Specialist (Kolkata)
🏢 YES IT Labs
📍 Kolkata