Job Description: Performance Marketing Specialist

Location: Kolkata (Work from Office)
Employment Type: Full-time

Compensation: Upto 40,000 per month, based on experience.

We are looking for a Performance Marketing Specialist with proven expertise in quality lead generation and digital campaign management. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads, with a strong focus on generating high-quality leads, improving conversions, and maximizing ROI.

Key Responsibilities:

- Plan, execute, and optimize lead generation campaigns across Meta Ads, Google Ads, and other digital platforms.
- Generate high-quality leads while maintaining target CPL, ROAS, and conversion rates.
- Monitor campaign performance, analyze data, and implement optimization strategies.
- Manage campaign budgets, audience targeting, remarketing, and A/B testing.




- Coordinate with the sales and creative teams to improve lead quality and campaign effectiveness.
- Track campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
- Support brand-building initiatives through integrated digital marketing campaigns.

Required Skills:

- 16 years of experience in Performance Marketing.
- Robust expertise in Meta Ads and Google Ads.
- Proven experience in quality lead generation and campaign optimization.
- Knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong analytical, reporting, and communication skills.

Preferred: Candidates with experience in Real Estate lead generation-focused industries will be preferred.

📌 Performance Marketing Specialist (Kolkata)
🏢 BNK Realtor
📍 Kolkata