Key Responsibilities

1. Digital Marketing

- Develop and execute comprehensive digital marketing strategies aligned with company objectives.
- Manage digital campaigns across Google, LinkedIn, Instagram, Facebook, and other relevant platforms.
- Generate qualified leads through organic and paid digital marketing campaigns.
- Monitor campaign performance, analyze data, and optimize campaigns for better ROI.
- Manage online branding and ensure consistent company communication across all digital platforms.

2. Website Development & Management

- Design, develop, and maintain professional, responsive, and SEO-friendly company websites.
- Update website content, project details, services, company information, blogs, and other relevant sections.
- Improve website speed, user experience, security, and overall performance.
- Integrate lead forms, analytics, tracking tools, CRM, and other required digital tools.
- Coordinate hosting, domain, SSL, backups, and technical maintenance.

3. SEO & Online Visibility

- Develop and implement on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, metadata, URLs, images, and internal linking.
- Build quality backlinks and improve domain authority.
- Monitor Google Search Console, Google Analytics, keyword rankings, organic traffic, and lead generation.
- Prepare regular SEO performance reports and recommend improvements.

4. Mobile App Development

- Develop, manage, or coordinate the development of company mobile applications.




- Understand business requirements and convert them into functional app features.
- Work on UI/UX, app functionality, database integration, APIs, notifications, and user management.
- Manage app testing, bug fixing, updates, and deployment on Android/iOS platforms.
- Coordinate with external developers or technology partners when required.

5. Content & Social Media

- Create and manage content for websites, social media, blogs, newsletters, and digital campaigns.
- Develop creative posts, videos, presentations, and marketing materials in coordination with the management.
- Manage the company's social media pages and maintain regular posting schedules.
- Promote company projects, tower cranes, data center lifting solutions, achievements, and industry expertise.

6. Business Listing, Portal Management & Lead Generation

- List and register the company on relevant B2B, industrial, construction, infrastructure, heavy equipment, tower crane, and business enquiry portals.
- Create and maintain accurate and skilled company profiles on platforms such as IndiaMART, TradeIndia, Justdial, Google Business Profile, LinkedIn, and other relevant industry-specific portals.
- Regularly update company information, products, services, equipment specifications, project details, photographs, brochures, and contact information.
- Actively search for and identify relevant business enquiries, tenders, RFQs, project requirements, and crane rental opportunities available on various online portals.

📌 Senior Digital Marketing Executive (Kolkata)
🏢 Octagon Enterprises
📍 Kolkata