Job Description (JD) Position:

Location: Kolkata (HO)

Function: Business Development (BD- SS)

Division: Business Development

Reporting To: Senior Management / Business Head

Experience: 10 15 Years

CTC: 20 25 LPA

Employment Type: Full- Time

About the Role

A reputed pharmaceutical company is looking for a dynamic and result-oriented Assistant Vice President Healthbuddy Acquisition to lead the acquisition and expansion of the companys B2C business across India. The incumbent will be responsible for developing and executing customer acquisition strategies, driving business growth, building scalable acquisition channels, and establishing a strong market presence.

This is a leadership role requiring strategic thinking, operational excellence, and the ability to build and scale a high-performing acquisition function.

Key Responsibilities Business Development Growth

- Develop and execute a comprehensive B2C customer acquisition strategy across India.
- Drive business growth by acquiring new customers and expanding the Healthbuddy network.
- Identify new business opportunities, partnerships, and customer acquisition channels.
- Design and implement scalable customer acquisition models aligned with organizational goals.
- Develop annual and quarterly acquisition plans to achieve aggressive growth targets.

B2C Business Expansion

- Lead the setup and scaling of the B2C business vertical.
- Drive customer onboarding initiatives to improve acquisition and retention.

- Expand the companys presence across key markets through creative acquisition strategies.
- Build sustainable customer engagement models to improve lifetime value and retention.

Sales Operations





- Monitor acquisition funnel performance and optimize conversion rates.
- Develop sales strategies to maximize customer acquisition while maintaining cost efficiency.
- Collaborate with cross-functional teams including Marketing, Operations, Product, Technology, and Customer Support to ensure seamless execution.
- Track key business metrics and implement corrective actions where necessary.

Leadership Team Management

- Build, mentor, and lead a high-performing acquisition team.
- Set performance objectives and monitor team productivity through KPIs.
- Foster a performance-driven and customer-centric culture.
- Identify capability gaps and implement training and development initiatives.

Strategic Planning

- Analyze market trends, customer behavior, and competitor activities.
- Develop innovative go-to-market strategies for customer acquisition.
- Prepare business forecasts, acquisition plans, and growth roadmaps.
- Present periodic business reviews and strategic recommendations to senior leadership.

Stakeholder Management

- Collaborate with internal stakeholders to ensure alignment of acquisition initiatives.
- Build and maintain strategic relationships with external partners and channel associates.
- Drive cross-functional collaboration to improve customer experience and operational efficiency.

Key Skills Competencies

- Business Development
- B2C Customer Acquisition
- Business Expansion
- Sales Strategy
- Market Development
- Customer Acquisition Retention
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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Vice President (AVP) Healthbuddy Acquisition (Pan India)
🏢 Estalvis Advisors
📍 Kolkata