Objective The purpose of this role is to lead and ensure that the period's sales targets are met, and taking initiative to boost market share and sales in the designated regions. The incumbent is responsible for complete sales reports, invoices, and other documents are delivered under his or her direction. The organization's long-term and short-term goals by taking measures to encourage DCBL's growth and ensure ongoing growth.

Key Responsibilities

- Ensure acheievement of sales targets and take measures to increase the market share/sales targets.
- Maintain cordial relations with Real estate, dealers, construction companies, end customers to get repeat orders thereby maximizing sales and focus on long-term retention.
- Monitor the fluctuations in sales targets and take preventive/corrective measures
- Generate new leads periodically, ensure regular pitching to them on existing & upcoming products
- Execute weekly plan & map existing territories. Identify new territories to maximize sales in the region.
- Monitor the BTL inventory levels at the dealer shops (Point of purchase / sale, promotional items such as danglers, posters etc.) and report the same to the Marketing team as per timelines / plan so that the same could be arranged / procured / enhanced.
- Ensure high level of customer satisfaction by way of timely resolution of the customer grievances.
- Customer Coordinate with Technical Support Team for site visits and leverage their expertise to maximize sales as per requirements.
- Utilize CRM for greater visibility, monitoring,



performance evaluation and any course correction/ corrective action required

Knowledge, Skills and Experience

- Familiar with CRM / Sales management applications like Dealer App / ASO App, SAP etc.
- Understanding of Distribution Networks: Knowledge of logistics, supply chain management, and distributor relationships.
- Financial Acumen: Ability to understand pricing strategies, cost structures, and how to create profitable deals.

Educational Qualification

- Graduation + MBA or Equivalent Degree is Mandated (All region other than NE)
- Graduation along with MBA/ or Equivalent Could be Added advantage - North East

Specific Certification (If required) Experience required for the role

- 2 – 8 Years (In line with Grade and Market)
- Around 3+ years of experience in Cement like Ultratech, Shree, JSW Cement, Nuvoco, Adani, Ramco, JK, Star, etc.
- Reframe from small Cement organization (Until otherwise candidate is Exceptional)
- Strong local market knowledge

Competency required

Plan and execute site visits to increase product awareness and lead to sales.

CRM to improve visibility, monitoring, performance evaluation

Adopting new technologies and techniques to increase sales.

Dealing with client inquiries or grievances

Sales Intelligence, Planning and Forecasting

Advanced Business Analytics

Team development and Leadership skills

outstanding sales and negotiation abilities

Positive planning and organizational skills

Sales and Product Knowledge

Sales Channel Management

Territory Management

Self-Motivation and Initiative

Analytical and Problem-Solving Abilities

Goal-Oriented and Time Management

📌 Area Sales Officer-Barrackpore (Kolkata)
🏢 Dalmia Cement
📍 Kolkata