Role & responsibilities

Strategic Brand Management

- Develop and implement annual and long-term brand strategies aligned with business objectives.
- Prepare and execute comprehensive marketing plans for the Retina portfolio.
- Identify market opportunities and formulate growth strategies based on market dynamics and customer insights.
- Monitor competitive activities and recommend appropriate strategic interventions.

Product Lifecycle Management

- Manage the complete lifecycle of assigned brands, including planning, execution, and performance evaluation.
- Drive new product launches, line extensions, and portfolio optimization initiatives.
- Ensure sustained growth and profitability of the Retina portfolio.

Market Intelligence and Business Analysis

- Analyze market trends, prescription audits, IQVIA/IMS data, and competitor activities.
- Generate actionable insights to support strategic decision-making.
- Conduct regular performance reviews and recommend corrective actions where required.

Marketing and Promotional Excellence

- Develop scientific and promotional campaigns aligned with customer needs and business priorities.
- Design promotional materials and ensure compliance with applicable regulatory and company guidelines.
- Evaluate the effectiveness of marketing initiatives and optimize return on investment.

Sales Force Effectiveness





- Develop product training modules and conduct product training sessions for the field force.
- Support sales teams with promotional strategies and customer engagement initiatives.
- Participate in cycle meetings, sales conferences, and review/ meetings.

Key Opinion Leader (KOL) Engagement

- Build and maintain skilled relationships with Retina specialists and other key stakeholders.
- Plan and execute scientific meetings, advisory boards, CMEs, and conferences.
- Collaborate with Medical Affairs to strengthen scientific engagement.

Financial and Commercial Management

- Prepare annual marketing budgets and monitor expenditure.
- Ensure effective utilization of marketing resources and achievement of profitability targets.
- Develop accurate sales forecasts and demand plans.

Cross-functional Collaboration

- Work closely with Sales, Medical Affairs, Regulatory Affairs, Supply Chain, Finance, Commercial Excellence, and Market Access teams to ensure successful execution of business plans.
- Coordinate with internal stakeholders to ensure seamless product availability and launch readiness.

Team Leadership

- Lead, mentor, and develop Product Managers within the team.
- Establish performance objectives, monitor progress, and provide regular coaching and feedback.
- Foster a culture of collaboration, innovation, and continuous improvement.

Preferred candidate profile

BPharma + MBA

📌 Product Manager - Ophthalmology (Mumbai)
🏢 Torrent Pharmaceuticals
📍 Mumbai