ROLE PURPOSE

Build and drive the General Trade and offline business for the assigned brand portfolio across Kochi, Mumbai, & Chennai. Appoint and manage distributors, expand retail reach, ensure availability and visibility, and deliver the region's primary and secondary sales targets.

KEY RESPONSIBILITIES

- Deliver primary and secondary sales targets for Kochi, Mumbai, & Chennai across the assigned product categories.
- Appoint, develop and manage distributors / channel partners; ensure healthy ROI and timely payments.
- Expand numeric and weighted distribution add counters, drive range-selling and in-store visibility.
- Plan and execute beat plans, joint working with the brand team, and retailer engagement programmes.
- Implement pricing, schemes and promotions correctly; control market hygiene and prevent cross-territory leakage.
- Track competition, pricing and shelf share; feed market intelligence back to the Business Head.
- Manage distributor stock, claims and credit exposure within company policy.
- Own the territory's monthly and quarterly sales plan, by distributor and town.
- Ensure distributor claims are settled on time and distributor ROI stays healthy.




- Drive current-product introductions (NPI), shelf presence, planograms and POS visibility.

KEY PERFORMANCE INDICATORS

- Primary and secondary sales vs. target
- Numeric / weighted distribution and new-outlet additions
- Range selling lines per outlet and NPI off-take
- Distributor ROI, claim settlement and stock-cover health

EDUCATIONAL QUALIFICATIONS

- Graduate in any discipline; MBA / PGDM (Marketing) preferred.

WORK EXPERIENCE

- 8+ years in General Trade / distribution sales in Consumer Electronics, Appliances or FMCG, with direct Andhra Pradesh & Telangana market experience.
- Proven distributor handling, channel expansion and field-team management.

SKILLS & COMPETENCIES

- Strong distributor and retailer relationships in the territory.
- Negotiation, market execution and on-ground problem-solving.
- Comfortable with smartphones and field-reporting / DMS apps; basic working knowledge of MS Office.
- People management of a field team; understanding of distributor ROI and working capital.

📌 Area Sales Manager - GT (Kochi)
🏢 VRP Telematics
📍 Kochi