Area Sales Manager - Solar Modules

Also referred to internally as: Solar Champion - Solar Modules

Department: Sales Marketing

Location: Multiple openings across India

About Avaada Electro

Avaada Electro is the solar manufacturing arm of the Avaada Group, one of India's leading renewable energy platforms. Avaada Electro manufactures and sells high-efficiency DCR solar cells and modules (n-type TOPCon technology) and is among India's largest solar PV module manufacturers, with large-scale DCR cell and module capacity

Role Purpose

The Area Sales Manager will be responsible for driving module sales, expanding the channel network, and developing the distributor network in the assigned territory. The role focuses on revenue generation, market penetration, partner development and distributor relationship management.

Key Responsibilities

Distributor Appointment

? Identify, evaluate, pitch and appoint recent distributors in the assigned territory

? Activate newly appointed distributors and ramp them to productivity quickly

Distributor Management Sales

? Achieve monthly, quarterly and annual sales targets for solar modules

? Drive primary and secondary sales through the distributor network

? Ensure distributor productivity, stock planning and repeat business

Market Development - Rooftop Segment

? Develop relationships with Distributor linked-EPC contractors, project developers and CI rooftop clients

? Identify large project opportunities and support techno-commercial discussions





Channel Governance Forecasting

? Manage distributor agreements and channel-conflict resolution

? Maintain sales forecasting and demand planning for the territory

Market Intelligence

? Track competitor pricing, product positioning and channel schemes

? Provide market feedback on demand trends and new opportunities

Cross-Functional Coordination

? Coordinate with technical support, supply chain logistics, finance (collections credit limits) and marketing

Sales Operations Reporting

? Support with data for MIS reports

? Monitor inventory movement and demand planning

Candidate Requirements

Educational Qualifications

? Graduate in any discipline (required)

? Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred

Experience Skills

? Minimum 3 years of experience in channel / distribution sales in solar or related industry (e.g. electrical goods, inverter / battery, etc.)

? Solar product knowledge (modules, kW sizing, net metering, subsidy schemes)

? Proven track record of appointing and managing distributors

? Good communication and negotiation skills

? Strong local market network and deep territory knowledge

? Local language fluency

? Working knowledge of MS Excel preferred

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Area Sales Manager- Maharashtra (Mumbai)
🏢 Avaada Energy
📍 Mumbai