Role & responsibilities

Role Overview: Senior Associate Demand Generation will function as a strategic contributor aligned to a specific Business Unit, owning vertical-focused demand creation, account intelligence, and sales enablement. The role requires deep collaboration with Sales, Marketing, and internal demand generation teams to drive qualified pipeline, opportunities, and revenue outcomes.

Responsibilities:

- Own vertical-focused demand generation strategy, including conceptualization and leadership of high-impact initiatives aligned to BU growth priorities.
- Partner closely with Sales leadership to design and execute demand programs that enable initiation and expansion of strategic conversations through Sales Qualified Leads (SQLs) and opportunities.
- Drive account-based demand planning, working with internal demand generation and marketing teams to:




- Identify and prioritize target accounts
- Define prospect lists and buying personas
- Align offerings and solutions per account
- Establish transparent go-to-market (GTM) approaches

Preferred candidate profile

- Qualification: BE- Any discipline, MBA or equivalent is preferred.
- Experience: Postgraduate (preferably MBA) with at least 5-8 years of experience in Services Solution selling/ Tech Product Selling.
- Candidate needs to have a very good understanding of the IT industry
- Excellent communication (non-negotiable)
- Excellent MS office skills
- Consulting skills Be able to identify customer problems and come up with solutions

📌 Global Sales Enablement Group Sales Support (Chennai)
🏢 Cognizant
📍 Chennai