Key Responsibilities:

- 3+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
- Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
- Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
- Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
- Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including:
- Setting up source connectors and ingesting data using the API and UI
- Configuring Experience Events (XDM schemas) for capturing data from sources
- Creating audience segments using custom and AI/ML-based segments
- Triggering journeys and activations based on segments and profiles
- Implementing journey automations, actions, and messages
- Integrating with destinations like CRM, email, etc.
- Hands-on experience developing using the Platform APIs and SDKs in a language like:
- JavaScript for API calls
- Java for extending functionality with custom connectors or applications
- Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
- Familiarity with configuring IMS authentication to connect external systems to Platform APIs
- Experience developing, debugging, and optimizing custom server-side applications.
- Proficiency in JavaScript, JSON, REST APIs and SQL
- Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
- Solid understanding of concepts like multi-channel data management, segmentation,



orchestration, automation, and personalization
- Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows
- Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
- Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP, AJO and AJO OD
- Database skills Have valuable expertise of either of databases SQL/ Oracle /Teradata etc.
- Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
- Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
- Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
- Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
- Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Solid implementation coordination and communication skills.

Preffered Skills:

- Own the project deliverables end to end working independently.
- Prior experience with CDP/Adobe campaign
- Data engineering Skills

Location and way of working:

- Base location: Mumbai/ Bangalore and HYD
- Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
- This profile involves occasional travelling to client locations.
- Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.

📌 AJO (Hyderabad)
🏢 Deloitte Shared Services India
📍 Hyderabad