Job Title

Regional Business Manager North & West (Modern Trade)

Mumbai/Thane (with travel across North & West regions)

Role Purpose

The RBM North & West will be responsible for driving sales targets, execution excellence, and team performance across assigned Modern Trade chains and regions in North & West India. The role will act as the regional execution owner, translating national Key Account strategies into consistent onground delivery, while leading and developing the regional sales team.

Key Responsibilities

1. Sales Delivery & Target Ownership

- Own and deliver monthly, quarterly, and annual sales targets for the North & West regions across assigned Modern Trade accounts.
- Drive primary and secondary sales in line with agreed account plans.
- Track regionwise performance versus targets and proactively close gaps.

2. Execution Excellence in Contemporary Trade

- Ensure perfect execution of national/accountlevel plans at regional and store level, including:
- Assortment availability
- Promo & scheme deployment
- Visibility & POSM execution
- Planogram and compliance adherence
- Monitor and reduce outofstock (OOS) and ensure healthy inventory norms at DC and store level.

3. Team Management & Capability Building

- Lead, coach, and performancemanage the regional Modern Trade sales team (Sales Officers / TSOs / thirdparty field force as applicable).
- Ensure clear target allocation, daily/weekly reviews, and execution discipline.
- Improve field capability through regular coaching and joint field work.

4. Stakeholder & StoreLevel Relationships

- Build strong working relationships with regional buyers, regional managers, and store managers of Modern Trade chains.




- Act as the escalation point for regional execution issues and ensure quick resolution.
- Work closely with distributors and supply chain partners to ensure smooth replenishment.

5. Collaboration with Key Account Manager (KAM)

- Partner with the KAM Modern Trade to implement Joint Business Plans (JBPs) and key initiatives at the regional level.
- Share regular market intelligence, competitor activity, and execution feedback to strengthen account strategies.
- Support new launches, pilots, and visibility initiatives as per national plans.

6. Reporting & Governance

- Maintain robust reporting on sales, availability, promotions, and execution KPIs.
- Ensure compliance to company policies, trade governance norms, and SOX/process requirements.

Key Skills & Competencies

- Strong understanding of Modern Trade execution and operations
- Handson experience managing field sales teams
- Commercial acumen with execution focus
- Strong stakeholder management at store and regional levels
- Analytical, disciplined, and processoriented approach
- High ownership mindset with ability to work crossfunctionally

Education & Experience

- Graduate / PostGraduate in Business, Marketing, or related field
- 8-10 years of sales experience, with at least 5 years in Modern Trade




- Proven experience managing regional teams in MT or experience in Category Management roles at MT Pharma chains

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Contact

Almas Khan

[email protected]

📌 Regional Business Manager Modern Trade (Mumbai)
🏢 PERSOL
📍 Mumbai