About the Role

Future Today is one of the worlds largest independent streaming (CTV/OTT) companies, operating a portfolio of ad-supported apps across leading platforms. We are looking for a highly analytical, creative, and resourceful Digital Performance Marketing Manager to spearhead our user acquisition and growth efforts across digital and non-traditional experimental platforms.

In this role, you will own the end-to-end growth funnel outside of our core CTV platforms. You will move fast to research new expansion avenues, build vendor relationships, ideate high-converting ad concepts, and deploy campaigns that drive performance. This role requires a perfect blend of secondary research, rapid optimization, creative copywriting, and a profound, metrics-driven understanding of full-funnel digital advertising.

To know more about us, check Future Today Website and our Flagship Apps: Fawesome and HappyKids

What Youll Own

- Strategic Growth Expansion & Emerging Networks: Spearhead the evaluation and onboarding of high-potential, non-traditional, and emerging digital networks to expand our global audience footprint. Own the business development lifecycle for new platforms—from market evaluation and contract negotiation to strategic partner management.
- Macro Campaign Portfolio Management: Oversee the strategy, capital allocation, execution, and scaling of high-budget paid ad campaigns across established channels (Paid Social, Search, and Programmatic).
- Niche & Vertical Market Penetration: Design and scale bespoke performance frameworks for targeted vertical ad networks, turning nascent digital channels into predictable, high-ROI acquisition engines.
- Advanced Audience Architecture & Retargeting:



Architect advanced first-party and third-party data strategies using Data Management Platforms (DMPs) and identity solutions. Oversee precision cross-platform programmatic retargeting and self-channel promotion across our flagship networks.
- Creative Strategy & Narrative Direction: Define the high-converting narrative and messaging strategy across platforms. Oversee the conceptualization of ad copy and creative direction, collaborating with design and production teams to deliver premium visual and video assets.
- Growth Analytics & Business Intelligence: Own the performance data infrastructure for your channels. Translate complex multi-platform data into high-level business insights, continuously optimizing budgets, attribution models, and lifetime value (LTV) metrics.

What We’re Looking For

Must-haves:

- 8–10 years of experience in growth marketing, performance marketing, or user acquisition, scaling premium consumer portfolios (Streaming, Media, or Ad-Tech preferred).
- Proven hands-on mastery in managing enterprise-scale ad spend across Paid Social, Search, and DSP programmatic frameworks.
- Demonstrated success pioneering non-traditional user acquisition channels from evaluation to business viability.
- Deep data fluency with audience DMPs, identity resolution, privacy-compliant tracking, and multi-touch attribution.
- Expert command over core unit economics, including CAC, LTV, ROAS, tracking mechanics, and forecasting models.

Nice-to-haves:





- Familiarity with the CTV/OTT landscape, streaming app dynamics, and cross-platform audience syndication.
- Proven capability leading through operational ambiguity and building structured playbooks from scratch.

How We’ll Measure Impact (KPIs)

- Portfolio Growth: Volume, velocity, and cost-efficiency (CAC/CPI) of current user acquisition scale.
- Channel Expansion: Successful onboarding and validation of 2–3 new high-performing growth channels annually.
- Creative Optimization: Measurable lift in ROAS and CTR driven by targeted creative positioning and asset asset testing.
- Data Yield: Re-engagement and audience utilization metrics driven via advanced DMP retargeting frameworks.
- Operational Rigor: Precision in financial modeling, deployment timelines, and attribution data integrity.

Perks and Benefits

Work from Home, Great Work Environment, Above Market Salary

Important Links that you can look up are:

http://futuretodayinc.com/ (parent company)

https://fawesome.tv/

https://happykids.tv/

About the Company: We are an OTT video streaming company, which specializes in cutting edge media technology and marketing. iFood Web Media Technology is the Indian arm of Silicon Valley based company Future Today Inc. The company operates over 700 channels on leading Connected TV/Smart TV/OTT platforms like Roku, Amazon FireTV, Apple TV, Windows 10, Android, etc. and launching soon on Jio TV (Reliance). Our model of business is Ad funded video on demand (AVOD). Our channels/apps are segmented into popular verticals such as Movies & TV, Kids & Family, Food & Lifestyle, etc. Some of the leading Future Today channels include HappyKids.tv, iFood.tv, Fawesome.tv and more.

📌 Performance Marketing Manager (Chennai)
🏢 Ifood Web Media Technology
📍 Chennai