We are looking for a creative and performance-driven Digital Marketing Specialist to generate business through paid and organic digital channels. The role focuses on running Google Ads and Meta (Facebook/Instagram) campaigns, audience targeting, content creation, and performance tracking. The ideal candidate should be analytical, trend-aware, and capable of executing result-oriented digital marketing strategies
Role & responsibilities
- Generate business and leads through Google Ads and Meta (Facebook/Instagram) advertising with proper audience targeting.
- Plan, develop, and execute digital marketing strategies aligned with business goals.
- Create, manage, and optimize paid ad campaigns to improve ROI and conversions.
- Monitor campaign performance, analyze data, and prepare performance reports.
- Manage digital marketing budgets and ensure cost-effective campaign execution.
- Stay updated with the latest digital marketing trends, tools, and platform updates
- Create and manage social media content, including posts, creatives, and captions.
- Handle blogs, website content, and promotional posts to improve brand visibility.
- Coordinate with internal teams for creatives, content, and campaign execution.
Preferred candidate profile
- 1 - 6 years of experience in Digital Marketing.
- Freshers with solid certifications and practical knowledge may also be considered.
- Knowledge of Google Ads. Meta Ads Manager (Facebook & Instagram Ads).
- Experience with email marketing tools (Mailchimp, Zoho, etc.).
- Basic understanding of SEO and content marketing