Job Description

*Digital Marketing Executive cum Brand Strategist*

Company: Truvison Industries Pvt. Ltd. ( Consumer Electronics )
Location: Mumbai
Department: Marketing & Brand Development

About the Role

Truvison is looking for a highly creative and result-oriented Digital Marketing Executive cum Brand Strategist who can build strong brand awareness, create consumer demand, and attract distributors across Maharashtra. The ideal candidate should be capable of planning and executing both organic and paid marketing campaigns while leveraging AI tools for content creation, graphic design, video production, and marketing automation.

Key Responsibilities

Brand Building & Awareness

* Develop and execute marketing strategies to increase Truvison brand visibility and recall among consumers.
* Create and maintain a consistent brand identity across all digital platforms.
* Position Truvison as a trusted and preferred consumer electronics brand.
* Build strong brand recall through innovative campaigns, storytelling, and content marketing.

Distributor Acquisition Marketing

* Design and execute lead generation campaigns to attract distributors, dealers, and channel partners across Maharashtra.
* Create distributor-focused marketing materials, presentations, videos, and digital campaigns.
* Generate qualified distributor inquiries through Meta Ads, Google Ads, LinkedIn, WhatsApp Marketing, and Email Marketing.
* Support the sales team with marketing collateral and lead nurturing campaigns.

Digital Marketing Execution

* Plan and manage paid advertising campaigns on:
* Meta (Facebook & Instagram)
* Google Ads
* YouTube
* LinkedIn
* Optimize campaigns for lead generation, brand awareness,



and distributor acquisition.
* Monitor campaign performance and improve ROI continuously.

Content Creation & Social Media

* Create engaging content for social media platforms.
* Develop creative posts, reels, short videos, testimonials, product demonstrations, and educational content.
* Manage content calendars and ensure regular posting.
* Build online communities and improve engagement.

AI-Powered Marketing

* Use AI tools such as ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, and other AI platforms to create:
* Marketing creatives
* Product visuals
* Promotional videos
* Social media content
* Ad copies
* Stay updated with emerging AI tools and implement them to improve productivity and creativity.

Video Production & Editing

* Plan and shoot product videos, distributor interviews, customer testimonials, and promotional content.
* Edit videos for social media, YouTube, and advertising campaigns.
* Create high-quality reels and short-form content to improve engagement and reach.

Organic Growth & SEO

* Improve website visibility through SEO strategies.
* Create blogs, articles, and educational content related to consumer electronics.
* Increase organic traffic and social media followers.
* Build authority through content marketing and online PR activities.





Analytics & Reporting

* Track and analyze campaign performance.
* Measure KPIs such as:
* Brand Awareness
* Reach & Engagement
* Distributor Leads
* Cost per Lead
* Website Traffic
* Brand Recall Metrics
* Present monthly performance reports and recommendations.

Required Skills

* 3+ years of experience in Digital Marketing and Brand Building.
* Strong understanding of Meta Ads, Google Ads, SEO, Social Media Marketing, and Lead Generation.
* Excellent graphic design skills using Canva, Adobe Creative Suite, or AI design tools.
* Proficiency in video shooting and editing.
* Hands-on experience with AI tools for content creation and marketing automation.
* Strong communication and copywriting skills.
* Ability to independently execute campaigns from strategy to implementation.

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Key Performance Indicators (KPIs)

1. Increase Truvison Brand Awareness across the nation.
2. Generate qualified distributor leads every month.
3. Improve social media engagement and follower growth.
4. Increase website traffic and online inquiries.
5. Build strong brand recall among consumers.
6. Create high-quality AI-driven content consistently.
7. Achieve targeted ROAS and lead acquisition costs.

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Ideal Candidate Profile

* Creative thinker with robust business acumen.
* Passionate about consumer brands and electronics.
* Skilled in storytelling, branding, and performance marketing.
* Comfortable working in a fast-growing entrepreneurial environment.
* Obsessed with building a brand that consumers remember and distributors want to partner with.

📌 Digital Marketing Exec cum Brand Strategist (Mumbai)
🏢 Truvison Industries
📍 Mumbai