About the Role:
Vittam is looking for a highly execution-oriented Marketing Executive to manage on-ground marketing initiatives across India. This role is ideal for someone who thrives in the field, has experience managing large-scale events and activations, and can independently drive end-to-end execution of expos, conferences, masterclasses, roadshows, and partner events.

The role requires complete ownership of event planning, vendor management, logistics, execution, and lead generation outcomes.

Key Responsibilities:

Event Planning & Execution

- Plan and execute end-to-end offline marketing initiatives including expos, conferences, masterclasses, roadshows, seminars, and partner events.
- Manage the complete event lifecycle from concept and planning to execution and post-event reporting.
- Ensure flawless on-ground execution while maintaining timelines, quality standards, and budgets.
- Travel extensively across India to oversee event setup and execution.

Vendor Management & Coordination

- Build and maintain strong relationships with vendors across multiple cities.
- Coordinate with venues, fabrication partners, audio-visual (AV) vendors, branding agencies, printers, logistics providers, and event partners.
- Negotiate commercials and contracts to ensure cost-effective execution without compromising quality.
- Manage vendor timelines and ensure all deliverables are completed as per plan.

Operations & Logistics

- Handle event logistics including transportation, shipping, inventory management, booth setup, branding material dispatch, and on-site coordination.
- Oversee venue arrangements, fabrication requirements, AV setup, branding installations,



and event-day operations.
- Troubleshoot on-ground challenges and ensure seamless event delivery.

Lead Generation & Reporting

- Implement effective lead capture mechanisms during events and activations.
- Ensure accurate lead collection and timely handover to internal sales and CRM teams.
- Track event performance metrics including footfall, lead generation, cost per lead (CPL), and conversion outcomes.
- Prepare post-event reports and recommendations for future improvements.

Cross-Functional Collaboration

- Work closely with marketing, sales, CRM, and digital teams to align offline initiatives with business objectives.
- Support regional marketing campaigns through localized activations and partner engagement activities.

What We re Looking For:

- 3+ years of experience in offline/BTL marketing, field activations, or event management.
- Proven track record of independently running multi-city roadshows or large-scale events.
- Strong vendor negotiation skills and a solid understanding of event budgeting.
- Hands-on, field-first mindset comfortable being the person who makes things happen on the ground.
- Ability to capture and manage leads in office with process discipline and CRM handoff accuracy.
- Strong communication skills to coordinate across vendors, digital teams, and internal stakeholders.
- Comfort working in a fast-paced, startup environment with shifting priorities.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Executive - BTL & Events (Mumbai)
🏢 EduFund
📍 Mumbai