We are seeking a creative and data-driven marketing professional to lead content ideation, strategy, and growth initiatives. This role focuses on developing creative content strategies, identifying new opportunities, and optimizing content performance to drive engagement and business growth.
Key Responsibilities
- Develop innovative content ideas aligned with brand and campaign goals
- Plan and execute monthly and quarterly content strategies across digital platforms
- Conduct competitor and trend analysis to identify new content opportunities
- Collaborate with design, performance, and product teams to execute campaigns
- Monitor and analyze content performance metrics to optimize results
- Experiment with new content formats, tools, and platforms to drive innovation
- Ensure brand consistency across all communication channels
- Manage agencies, freelancers, or creators when required
Required Skills & Qualifications
- 4+ years of experience in marketing, content strategy, or digital marketing
- Strong skills in content ideation, storytelling, and campaign planning
- Understanding of digital platforms and content performance metrics
- Ability to analyse data and optimize content strategies
- Strong communication, collaboration, and project management skills
Preferred Qualifications
- Experience in performance or growth marketing
- Familiarity with analytics tools and content optimization techniques
- Exposure to AI-driven content tools and new media formats
Key Success Metrics
- Improved engagement and reach across platforms
- Growth in content-driven conversions
- Successful execution of innovative content initiatives
- Continuous improvement in content performance metric