We are seeking for a Agile professional for our Product Management team for our Hospital Division - Domestic Brands.

Role & responsibilities

1. Brand Strategy & Portfolio Management

- Develop annual brand plans aligned with business objectives and growth targets.
- Identify market opportunities across segments
- Drive positioning based on scientific differentiation
- Manage product lifecycles
- Manage forecasting, inventory planning, and SKU rationalization.

2. Scientific & Clinical Marketing

- Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
- Work with medical affairs to ensure scientific accuracy and regulatory compliance.
- Support development of study-based campaigns and publication amplification.
- Partner with Medical Affairs for Advisory board Meetings, Protocol development.
- Create training modules for the sales team on product science and competitive differentiation.

3. Hospital Mapping & Brand Entry Strategy

- Understanding on Hospital Working Potential mapping & Different centers.
- Working closely with Hospitals for Protocol development, cross talks with different specialties (inter disciplinary teams)
- Activating the different centers within the hospitals- IP/ OP/ Dialysis/ Onco units etc.

4. Field Force Enablement

- Develop promotional inputs, campaign briefs,



and launch toolkits.
- Conduct cycle meetings and field training programs.
- Track secondary sales, prescription generation, and Prescribers
- Monitor ROI of campaigns and optimize resource allocation.

5. KOL Engagement

- Collaborate with Super Specialty doctors (Intensivists, Onco, Nephro, Gastro & dieticians)
- Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
- Build advocacy around clinical protocols and nutrition pathways.
- Identify regional influencers to strengthen Brand Advocacy

6. Market & Competitive Intelligence

- Track competitor activities across different segments & Disease conditions
- Analyze internal sales data for performance insights.
- Recommend action plan for Brand Penetration

Education:

- MBA (Marketing) / PGDM preferred
- Science Graduates/ Pharmacy/ Nutrition

Preferred candidate profile

- 12 years as Product Executive in Hospital Division
- Exposure to Super Specialists ( Intensivists, Onco etc) preferred.
- Experience in launching or managing nutrition brands will be an advantage

Interested candidates can apply at earliest on [email protected]

Mobile No. (phone hidden)

Visit us at hexagonnutrition.com

📌 Product Manager - Mumbai
🏢 Hexagon Nutrition
📍 Mumbai