Role & responsibilities

Search Engine Optimization (SEO) • Develop and implement on-page, off-page, and technical SEO strategies to improve website visibility and organic traffic. • Conduct keyword research, competitor analysis, and identify new content opportunities. • Optimize website content, blogs, landing pages, and product pages for search engines and user experience. • Perform technical SEO audits and collaborate with developers to resolve SEO-related issues. • Build high-quality backlinks using ethical SEO practices. • Monitor website performance, keyword rankings, crawl issues, and overall, SEO health. • Prepare regular SEO performance reports with actionable recommendations. Content Strategy & Development • Create engaging, informative, and SEO-optimized content for: o Blogs & Market Insights o Mutual Fund Content o IPO Content o Trading & Investment Education o Product Landing Pages o Portfolio Analyzer & Investment Tools • Optimize existing content to improve rankings, engagement, and conversions. • Implement SEO best practices, including metadata optimization, internal linking, schema recommendations, and content structuring. • Leverage AI tools to enhance content quality, research, and productivity. Social Media Management • Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube. • Plan, create, and publish engaging social media content aligned with marketing objectives. • Prepare monthly content calendars and execute campaigns to increase brand awareness and audience engagement. • Monitor social media trends, competitor activities, and platform updates. • Respond to audience queries and manage the brand's online reputation. • Track campaign performance and optimize strategies using analytics and insights.



Performance Analysis • Track website traffic, keyword rankings, user engagement, and content performance using SEO and analytics tools. • Analyze search trends, competitor strategies, and content opportunities. • Generate actionable insights to improve organic growth, lead generation, and conversions. • Measure and report campaign performance across SEO and social media channels. Collaboration • Work closely with Marketing, Product, Design, and Development teams to execute digital marketing initiatives. • Coordinate with internal stakeholders to support product launches, campaigns, and content marketing strategies. • Stay updated with the latest SEO, AI, social media, and search engine algorithm changes

Preferred candidate profile

Strong knowledge of on-page, off-page, and technical SEO. • Expertise in keyword research, competitor analysis, and content optimization. • Hands-on experience with: o Google Search Console (GSC) o Google Analytics (GA4) o Similar SEO tools • Understanding of Google Search algorithms and ranking factors. • Experience with social media management and paid campaign fundamentals. • Familiarity with WordPress or other CMS platforms. • Knowledge of Canva, Adobe Creative Suite, or similar creative tools. • Basic understanding of HTML/CSS is an added advantage. • Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms. • Excellent written and verbal communication skills. • Robust analytical, problem-solving, and time management abilities. Qualifications • Bachelor's degree in Marketing, Digital Marketing, Mass Communication, IT, or a related field. • 25 years of experience in SEO, content marketing, and social media management. • SEO or Digital Marketing certifications will be an added advantage.

📌 Seo And Social Media Expert (Mumbai)
🏢 Bonanza Portfolio
📍 Mumbai