As a PPC Executive, you will manage and optimize paid advertising campaigns to drive quality traffic, boost conversions, and maximize ROI across platforms like Google, Bing, and social media.

Job description

Job Type: Full Time

Domain: Digital Agency & IT

Experience: 1-3 years

Location: Vashi, Navi Mumbai

Key Responsibilities:

- Develop and execute PPC strategies to drive targeted traffic, increase brand visibility, and generate conversions.
- Conduct thorough keyword research and analysis to identify high-value keywords for campaign optimization.
- Create and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms.
- Write compelling ad copy and design effective landing pages to maximize click-through rates and conversion rates.
- Perform ongoing keyword monitoring, bid management, and budget optimization to ensure optimal campaign performance.
- Conduct A/B testing of ad copy, landing pages, and other campaign elements to continuously improve performance and conversion rates.
- Monitor and analyze campaign performance using relevant analytics tools, such as Google Analytics and ad platform analytics.
- Generate regular reports on campaign performance, including key metrics, insights, and recommendations for improvement.
- Stay updated on industry trends, best practices, and emerging PPC advertising techniques to ensure the implementation of cutting-edge strategies.




- Collaborate with the marketing team to align PPC campaigns with overall marketing goals and strategies.

Qualifications and Skills:

- Proven work experience as a PPC Executive or similar role, preferably in a digital marketing agency or in-house marketing team.
- In-depth knowledge of PPC advertising platforms, such as Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
- Solid understanding of keyword research, campaign optimization, and bid management techniques.
- Experience in creating and managing campaigns across different objectives, such as search ads, display ads, remarketing, and video ads.
- Proficiency in using PPC management tools, such as Google Ads Editor, Google Analytics, and third-party bid management tools.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to write compelling ad copy and create persuasive landing pages.
- Strong attention to detail and the ability to manage multiple campaigns simultaneously.
- Familiarity with SEO principles and how they integrate with PPC campaigns.
- Google Ads certification or other relevant certifications is a plus.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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