To strengthen brand visibility, reputation, and patient engagement through integrated marketing communications.
Key Responsibilities
- Develop brand communication strategies across all centres including new centre launches.
- Develop content creation for digital platforms, social media, patient education, and marketing campaigns.
- Create effective brand campaigns and deliver KPIs/outcomes.
- Ensure consistency of brand identity across all touchpoints.
- Coordinate with clinical teams for patient stories, awareness campaigns, and educational initiatives.
- Monitor brand performance, campaign effectiveness, and market perception.
- Manage consumer insights through brand and patient research.
- Manage marketing, digital & media agency relationships.
Preferred Qualification
- MBA/PGDM in Marketing with 510 years of experience in brand management, communications preferably in healthcare marketing. Solid writing skills, stakeholder management, and project management skills.
*About MOC Cancer Care & Research Centre*
MOC Cancer Care & Research Centre is one of India's leading oncology networks, committed to providing accessible, high-quality cancer care with a patient-centric approach.
Website: https://www.mocindia.co.in/
📌 Branding & Communication - Healthcare (Mumbai)
🏢 Cellcure Cancer Centre
📍 Mumbai
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