- Own all marketing for the brand brand, content, social, performance and on-ground as the single accountable lead
- Build and run the Instagram-first social strategy: calendar, cadence, community management and follower growth
- Direct the content engine and manage a team of editor and marketing interns as your execution layer
- Plan and run paid acquisition across Meta and Google; own the funnel, CAC and ROAS
- Design and execute on-ground activations pop-ups, exhibitions, trunk shows and influencer collaborations
- Build the founders as brand storytellers through founder-profile content
- Drive website conversion, email and WhatsApp campaigns, and the repeat-purchase engine
- Guard the brand voice across every touchpoint; nothing ships off-brand
Preferred candidate profile
- 3–6 years in brand and performance marketing, ideally in premium D2C, fashion, lifestyle or a craft/heritage category
- Hands-on across both paid (Meta Ads, Google Ads, ROAS, CAC)
and organic brand/content — this dual strength is essential
- Can write, art-direct and run a shoot as comfortably as an ad manager dashboard
- Strong aesthetic sense and taste for premium, culturally-rooted brands
- Comfortable building a marketing function from zero in a founding-team environment
- Based in or willing to relocate to Mumbai; in-office
- Bonus: handloom/textile/luxury affinity, existing influencer relationships, Shopify and Klaviyo familiarity
Perks and benefits
- Founding-team role with direct ownership of the entire marketing function
- Work directly with the founders on a premium handloom brand at launch stage
- High autonomy, rapid decisions and visible impact — you build it, you own it
- Room to grow into a senior marketing leadership role as the brand scales