Digital Marketing Specialist SEO, Paid Media & Performance Marketing

Location: India (Remote/Hybrid)
Employment Type: Full-time (12-Month Work-from-Home Contract)
Salary: 12 to 18 LPA (depending on experience)
Working Hours: 7:30 AM 5:30 PM IST (1-hour lunch break: 12:30 PM 1:30 PM)

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our international team, with expertise in SEO, Google Ads, Meta (Facebook & Instagram) Ads, Microsoft Advertising, PPC, and Performance Marketing.

Based in India, you will be responsible for planning, executing, and optimising digital marketing campaigns for clients across Australia, the United States, and Europe. You will work with businesses across retail, fashion, e-commerce, technology, healthcare, logistics, agriculture, building services, and professional services.

This role requires someone who is highly analytical, commercially focused, and passionate about delivering measurable growth through paid and organic digital marketing. You will manage multiple client accounts, oversee client onboarding, collaborate with internal teams, and continuously optimise campaigns to maximise traffic, leads, conversions, and return on investment.

Key Responsibilities

SEO Strategy & Execution

- Develop and implement comprehensive SEO strategies to improve organic visibility, search rankings, and website traffic.
- Conduct technical SEO audits and implement on-page and off-page optimisation.
- Perform keyword research, competitor analysis, backlink analysis, and content gap analysis.
- Optimise website structure, metadata, internal linking, page speed, and user experience.
- Monitor SEO performance using Google Search Console, Google Analytics 4 (GA4), and leading SEO tools.
- Prepare regular SEO reports with recommendations and measurable outcomes.

Paid Media & Performance Marketing

- Plan, launch, manage, and optimise campaigns across:
- Google Ads (Search, Display, Shopping, Performance Max and YouTube)
- Meta Ads (Facebook & Instagram)
- Microsoft Advertising (Bing Ads)

- Develop audience segmentation, remarketing, and retargeting strategies.
- Manage campaign budgets, bidding strategies, forecasting, and spend allocation.
- Improve ROAS, CPA, CTR,



Quality Score, and overall campaign performance.
- Conduct A/B testing of ad copy, creatives, audiences, and landing pages.
- Analyse campaign data and provide actionable insights and recommendations.

International Campaign Management

- Manage campaigns across Australia, the United States, and European markets.
- Localise campaigns for different audiences, languages, and market behaviours.
- Coordinate campaign launches across multiple time zones.
- Stay informed of platform updates, international advertising trends, and privacy regulations.

Client Onboarding & Account Management

- Manage the onboarding process for new clients and ensure accounts are configured correctly.
- Understand client objectives and translate them into measurable marketing strategies.
- Establish campaign KPIs, conversion tracking, reporting dashboards, and performance benchmarks.
- Build strong relationships through regular communication and strategic performance reviews.

Collaboration & Digital Marketing

- Collaborate with marketing managers, designers, developers, and content specialists to deliver integrated campaigns.
- Provide SEO recommendations for website content, blogs, landing pages, and product pages.
- Align SEO and paid media activities with broader marketing strategies and client objectives.
- Keep abreast of emerging AI technologies, advertising platforms, and digital marketing best practices.

Skills & Experience

- Minimum 5 years' experience managing SEO and paid media campaigns.
- Proven expertise with:
- Google Ads
- Meta Ads Manager
- Microsoft Advertising
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- SEMrush, Ahrefs, Moz, Screaming Frog, or similar SEO platforms

- Demonstrated success improving SEO rankings and delivering measurable advertising ROI.
- Strong understanding of:

- Conversion tracking




- Attribution models
- Audience segmentation
- Remarketing
- Performance measurement

- Experience managing campaigns across international markets, particularly Australia, the United States, and Europe.
- Strong B2C experience, particularly within retail, fashion, footwear, lifestyle, or e-commerce.
- Ability to manage multiple client accounts simultaneously in a fast-paced agency environment.
- Excellent analytical, communication, organisational, and problem-solving skills.
- Ability to work independently while collaborating effectively with global teams.
- Must have examples of significant increase and impact on clients as a result of your input

Desirable Skills

Experience in any of the following will be highly regarded:

- B2B SaaS marketing
- Building Services or Industrial sectors
- Shopify, WooCommerce, Magento, or other e-commerce platforms
- HubSpot, Salesforce, or other CRM and marketing automation platforms
- Looker Studio, Power BI, Tableau, or similar reporting tools
- LinkedIn Ads and other paid social platforms
- SEO copywriting and content marketing
- Conversion Rate Optimisation (CRO)

What We Offer

- Competitive salary of 12 to 18 LPA, depending on experience.
- Opportunity to work on international campaigns across Australia, the United States, and Europe.
- Exposure to leading retail, fashion, e-commerce, technology, and B2B brands.
- Flexible remote/hybrid working environment.
- Collaborative and innovative international team.
- Ongoing career development and career progression.
- Opportunity to work with the latest AI-driven marketing technologies and performance marketing strategies.

How to Apply

If you are passionate about SEO, paid media, and delivering measurable business growth, we would love to hear from you.

Please send your CV and a cover letter outlining your experience, achievements, and campaign results to [email protected] or apply to https://www.marketingeye.com.au/marketingeye-careers.html

Applications that include examples of successful SEO projects, Google Ads campaigns, Meta Ads campaigns, or case studies demonstrating measurable ROI will be highly regarded.

📌 Digital Marketer (Mumbai)
🏢 Marketing Eye
📍 Mumbai