Designation - Regional Trade marketing Manager (South & West)

Purpose of the Role

To drive sales growth through effective trade marketing initiatives, trade scheme design, incentive planning, channel development, and execution excellence across the assigned region.

Key Responsibilities

- Design and implement trade schemes, retailer promotions, and channel activation programs to drive primary and secondary sales.
- Develop and manage sales incentive plans for field sales teams, distributors, and channel partners.
- Track scheme performance, trade investments, and ROI; recommend corrective actions where required.
- Ensure effective deployment of POSM, visibility initiatives, and in-store execution standards.




- Support product launches and regional marketing campaigns through robust trade engagement.
- Analyze market trends, competitor activities, and channel dynamics to identify growth opportunities.
- Collaborate closely with Sales, Finance, and Marketing teams for business planning and execution.
- Manage regional trade marketing budgets and ensure optimal utilization of resources.
- Key Performance Indicators (KPIs)

- Secondary Sales Growth
- Trade Scheme ROI
- Incentive Program Effectiveness
- Market Share Growth
- Visibility & Merchandising Compliance
- Trade Spend Efficiency
- Distributor & Retailer Engagement

📌 Regional Trade Marketing Manager (South & West) (Mumbai)
🏢 RSPL Group
📍 Mumbai