Senior Graphic Designer Packaging & Brand Communication

Location: Mumbai
Industry: Beauty & Personal Care / FMCG
Experience: Minimum 15 years
Employment Type: Full-time

About the Role

We are looking for an experienced, creative and technically strong Senior Graphic Designer Packaging & Brand Communication to lead packaging design projects from concept development through final print-ready artwork and production delivery.

The role will primarily focus on packaging design for beauty and personal care products across formats such as labels, shrink sleeves, cartons, sachets, pouches, tubes, bottles, jars, gift packs and other printed packaging materials.

The candidate will also guide the development of POSM, trade marketing materials, digital marketing creatives, e-commerce visuals and other brand communication assets. The position requires strong packaging expertise, team leadership, brand understanding, pre-press knowledge and the ability to manage multiple projects from brief to final execution.

The selected candidate will lead junior designers and work closely with the Executive Director, Marketing, New Product Development, R&D;, Quality, Packaging, Procurement, Production, Sales and external vendors.

Key Responsibilities

Packaging Design and Development

- Develop original, commercially relevant packaging concepts aligned with brand positioning, target consumers, product categories and market requirements.
- Manage packaging projects from initial brief and concept development through artwork, approvals, pre-press and final production.
- Design and adapt packaging across multiple SKUs, pack sizes, formats, substrates and markets.
- Work accurately with dielines, cutter guides, technical drawings and packaging specifications.
- Create high-quality product mock-ups and presentations for management, customer and internal approvals.
- Ensure appropriate hierarchy and placement of product names, claims, ingredient visuals, icons, barcodes, mandatory declarations and other packaging information.
- Maintain consistency across product ranges while ensuring clear differentiation between variants and pack sizes.

Artwork, Pre-Press and Production

- Prepare technically accurate, print-ready files with correct bleed, margins, resolution, colour separation, Pantone and CMYK specifications.
- Ensure artwork suitability for different printing and decoration processes.




- Coordinate with printers, converters, packaging suppliers and pre-press agencies.
- Review proofs, print samples, colour outputs, registration and finishing quality.
- Identify and resolve artwork or production issues before final printing.
- Ensure only approved and current artwork files are released to vendors.

Team Leadership

- Lead, supervise and develop junior graphic designers.
- Allocate work based on priorities, timelines and team capabilities.
- Review concepts and artworks prepared by junior designers for creativity, accuracy, brand consistency and technical suitability.
- Provide clear creative direction, constructive feedback and technical guidance.
- Establish disciplined systems for artwork approvals, file naming, archiving and version control.
- Ensure timely completion of projects without compromising quality or accuracy.

Brand and Marketing Design Support

- Lead or guide the development of POSM, retail and trade marketing materials.
- Supervise the creation of product catalogues, brochures, leaflets, displays, exhibition graphics and sales presentations.
- Guide the development of digital marketing creatives, including social media posts, campaign visuals, website banners and product-launch assets.
- Review e-commerce product images, marketplace creatives and digital product presentations.
- Ensure packaging, POSM, trade materials and digital communication follow a consistent brand identity.
- Coordinate with Marketing, Sales, agencies, freelancers and other external creative partners where required.
- Ensure packaging and product-launch priorities are completed on time while managing supporting brand communication requirements.

Project and Brand Management

- Manage multiple design and artwork projects simultaneously.
- Maintain project trackers covering briefs, concept stages, approvals, corrections and final delivery.
- Provide regular status updates to the Executive Director.
- Proactively identify incomplete briefs, missing inputs,



technical limitations and approval delays.
- Maintain brand guidelines, master templates, colour standards, typography systems and approved design assets.
- Organise source files, images, fonts, artwork masters and final production files systematically.

Candidate Profile

- Minimum 15 years of relevant professional experience in graphic design, with solid hands-on exposure to packaging design and artwork development.
- Prior experience in leading or supervising junior designers is required.
- Experience in beauty and personal care, cosmetics, skincare, haircare, fragrances, FMCG, pharmaceuticals or packaged consumer products is preferred.
- Strong portfolio demonstrating packaging concepts, range development, artwork adaptations, POSM and selected digital creatives.
- Demonstrated experience in managing packaging projects from concept through final production.
- Sound understanding of packaging materials, printing processes, pre-press and production limitations.
- Strong visualisation, layout, typography, colour and brand-development skills.
- Excellent attention to detail and ability to manage multiple deadlines.
- Good communication, presentation, coordination and team-leadership skills.
- Ability to balance creativity with commercial, technical, regulatory and production requirements.

Technical Skills

Advanced working knowledge of:

- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Acrobat and PDF proofing
- Packaging dielines and cutter guides
- CMYK, Pantone and spot colours
- Typography, layout and image editing
- Print production and pre-press
- Artwork adaptation and version control
- Digital and social media creative adaptation

Knowledge of 3D packaging visualisation, product rendering, photography, motion graphics or AI-assisted design tools will be an added advantage.

Application Requirements

Interested candidates should share:

- Updated rsum
- Portfolio covering packaging design and relevant brand communication work
- Examples of projects managed from concept through final production
- Current compensation
- Expected compensation
- Notice period
- Current location

Please apply only if your portfolio demonstrates strong hands-on experience in packaging design, final artwork, print production and team leadership.

Salary: suited for experience / profile.

📌 Senior Graphic Designer_Packaging & Brand Communication (Mumbai)
🏢 Meso
📍 Mumbai