Job Description: Digital Marketing Manager

Position Overview

We are seeking a agile and versatile *Digital Marketing Manager* to lead our online and offline

marketing initiatives. The ideal candidate will be responsible for managing social media platforms,

creating engaging content, optimizing SEO/SMO strategies, and overseeing website management.

This role requires creativity, analytical thinking, and hands-on expertise in digital marketing tools and

techniques.

*Key Responsibilities*

- *Social Media Management*

- Develop, implement, and manage social media strategies across platforms (Facebook, Instagram,

LinkedIn, Twitter, YouTube, etc.).

- Create and schedule engaging posts, campaigns, and advertisements.

- Monitor analytics and performance metrics to optimize reach and engagement.

- *Content Creation*

- Write and edit blogs, articles, newsletters, and marketing copy.

- Develop creative content for websites, landing pages, and promotional materials.

- Ensure brand consistency in tone, style, and messaging across all channels.

- *Website Management*

- Oversee website updates, design improvements, and content uploads.

- Collaborate with developers/designers to enhance user experience and functionality.

- Monitor website traffic and performance using analytics tools.





- SEO & SMO

- Plan and execute SEO strategies to improve search rankings and organic traffic.

- Optimize on-page and off-page elements, including keywords, backlinks, and meta tags.

- Implement SMO techniques to boost visibility and engagement on social platforms.

- Offline Marketing

- Coordinate offline campaigns, events, and promotional activities.

- Align digital and offline strategies for cohesive brand communication.

- Analytics & Reporting

- Track KPIs and prepare monthly performance reports.

- Provide insights and recommendations for continuous improvement.

*Qualifications

- Bachelors degree in Marketing, Communications, or related field.

- Proven experience (3–5 years) in digital marketing, content creation, and SEO/SMO.

- Strong writing, editing, and communication skills.

- Proficiency in digital marketing tools (Google Analytics, SEMrush, HubSpot, WordPress, etc.).

- Ability to multitask, manage deadlines, and work independently.

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Key Skills

- Social Media Strategy & Management

- SEO/SMO Optimization

- Content Writing & Editing

- Website Management (CMS tools)

- Digital Campaign Planning

- Analytical & Reporting Skills

📌 Digital Marketing Manager (Mumbai)
🏢 SCS Tech India
📍 Mumbai