The National Sales & Marketing Head will be responsible for driving revenue growth, market expansion, brand development, distribution excellence, and profitability for the Pan Masala and Mouth Freshener portfolio across India. The role will lead national sales operations, trade marketing, brand strategy, channel development, and key account management while building a high-performance sales organization.

Key Responsibilities

Sales Leadership

- Develop and execute the national sales strategy to achieve revenue and market share targets.
- Build and manage a robust sales network across all regions of India.
- Drive General Trade, Wholesale, Distributor, and Modern Trade business growth.
- Identify new markets, territories, and channel opportunities.
- Monitor sales performance through KPIs and corrective action plans.

Distribution & Channel Management

- Expand and strengthen distributor and super-stockist networks.
- Ensure market penetration in urban, semi-urban, and rural markets.
- Improve secondary sales, outlet coverage, and retailer engagement.
- Optimize supply chain coordination for uninterrupted product availability.

Marketing & Brand Development

- Develop annual marketing and brand-building plans.
- Lead trade marketing initiatives, retailer programs, and consumer activations.
- Drive product launches, promotional campaigns, and market visibility.
- Collaborate with creative agencies and digital marketing teams.
- Manage ATL, BTL, and digital marketing budgets effectively.

Business Development

- Identify opportunities for new product introductions and line extensions.
- Analyze market trends, consumer preferences, and competitor activities.
- Develop strategic partnerships to enhance market presence.
- Drive business expansion into recent geographies and export opportunities.

Team Leadership

- Lead and mentor Regional Sales Managers, Zonal Heads, and Marketing teams.
- Establish performance metrics and incentive structures.




- Create a culture of accountability, execution excellence, and growth.

Financial Management

- Prepare annual sales and marketing budgets.
- Monitor profitability, trade spends, and ROI on marketing investments.
- Ensure achievement of revenue, margin, and working capital objectives.

Key Performance Indicators (KPIs)

- National sales revenue growth
- Market share growth
- Distribution expansion
- Secondary sales achievement
- New product launch success
- Brand awareness metrics
- Profitability and contribution margins
- Team productivity and retention

Required Qualifications

Education

- MBA in Marketing / Sales / Business Management preferred.
- Graduate in Commerce, Management, or related field.

Experience

- 15+ years in FMCG, Pan Masala, Mouth Freshener, Tobacco, or related consumer products.
- Minimum 5 years in a National Sales Head or equivalent leadership role.
- Proven experience managing large distributor networks across India.

Essential Skills

- Strategic Sales Planning
- Trade Marketing
- Brand Management
- Distributor Development
- Negotiation & Key Account Management
- Business Analytics
- Leadership & Team Building
- Budget & P&L; Management
- Market Expansion

Candidates with experience from the following industries will be preferred:

- Pan Masala & Mouth Freshener
- Tobacco & Smokeless Tobacco Products
- FMCG (Food & Non-Food Categories)
- Confectionery & Snacks
- Packaged Consumer Goods
- Beverages
- Spices & Food Products
- Traditional Trade-Driven Consumer Brands

Compensation

- Competitive fixed salary
- Performance-linked incentives
- Annual bonus
- Travel allowance
- Medical insurance
- Leadership benefits as per company policy

Success Profile

The ideal candidate is a commercially driven leader with deep pan-India distribution expertise, strong trade relationships, proven brand-building capabilities, and a track record of scaling consumer brands through aggressive yet sustainable growth strategies.

📌 National Sales & Marketing Head Pan Masala Division (Mumbai)
🏢 JMJ Group of Companies (JMJ Ganpatiji Maharaja Hospitality)
📍 Mumbai