Role & responsibilities

- Develop and execute marketing strategies for assigned products or product lines.
- Collaborate with product management to understand product features, advantages, and target market.
- Define product positioning, messaging, and differentiation to effectively communicate value propositions to target audiences.
- Create marketing collateral, including product promotional documents, collaterals and promotional materials.
- Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities.
- Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment of marketing efforts with business goals.
- Monitor and analyze key performance indicators (KPIs)



to measure the effectiveness of marketing initiatives and identify areas for improvement.
- Provide regular updates and insights to stakeholders on marketing performance and market trends.
- Expert in problem-solving skills & positive attitude.
- Strong with communications and content
- Experience with ATL, BTL will be a plus
- Understand the Business Portfolio & able to plan marketing strategy & plan execution with stakeholders.

Preferred candidate profile :

- Education Qualification: Graduation: Degree in Marketing, Business Administration, or related field
- Post-graduation: MBA preferred
- Experience 4-5 years
- Preferred industry : NBFC, BFSI only

📌 Marketing Manager (Mumbai)
🏢 Capri Global Capital (CGCL)
📍 Mumbai