• Product Strategy & Roadmap:Defining the vision, roadmap, and requirements for CRM systems, specifically focusing on user acquisition, retention, and engagement.
• Growth Optimization:Running experiments (A/B testing) to optimize customer funnels, conversion rates, and retention strategies.
• Data Analysis:Monitoring key performance indicators (KPIs) such as customer engagement rates, conversion rates, and retention rates to identify growth opportunities.
• Customer Journey Mapping:Creating and refining user journeys to improve the overall customer experience and maximize lifetime value.
• Cross-Functional Collaboration:Working with marketing, sales and IT teams to implement features and drive growth.