Role & responsibilities

Franchise Business Development

- Identify and generate franchise opportunities across India.
- Develop and execute the franchise expansion strategy in line with business objectives.
- Build a robust pipeline of potential franchise investors and business partners.
- Conduct market research to identify high-potential cities and territories.

Lead Generation & Conversion

- Generate franchise leads through digital platforms, exhibitions, referrals, consultants, and networking events.
- Qualify prospective franchisees based on financial capability, business acumen, and location suitability.
- Conduct presentations, discovery meetings, and business discussions.
- Convert qualified leads into signed franchise agreements.

Franchise Sales

- Explain the franchise model, investment requirements, ROI, operational framework, and business opportunities.
- Prepare commercial proposals and negotiate franchise agreements.
- Achieve monthly, quarterly, and annual franchise sales targets.

Site Evaluation & Market Assessment

- Assess proposed locations based on demographics, competition, accessibility, and commercial viability.
- Coordinate with design and operations teams for site feasibility and approval.
- Recommend suitable locations for new franchise outlets.

Franchise Onboarding





- Ensure smooth onboarding of recent franchise partners.
- Coordinate with legal, finance, design, HR, operations, marketing, and training teams for seamless store launch.
- Track project timelines until salon opening.

Relationship Management

- Maintain strong relationships with franchise partners throughout the lifecycle.
- Address partner concerns and provide business support where required.
- Conduct regular business reviews with franchise owners.

Coordination

- Work closely with Operations, Marketing, Finance, HR, Design, Procurement, and Training teams.
- Ensure franchisees comply with company policies, SOPs, and brand standards.

Reporting

- Maintain CRM and franchise pipeline reports.
- Prepare weekly and monthly MIS reports.
- Present business updates and expansion reports to senior management.

Required Skills

- Strong franchise sales and business development skills.
- Excellent negotiation and closing abilities.
- Strong presentation and communication skills.
- Market analysis and territory planning.
- Relationship management.
- Commercial and financial understanding.
- CRM and Microsoft Office proficiency.
- Ability to travel extensively across India.

📌 Franchise Development Manager (Pan India) (Mumbai)
🏢 Mamaearth
📍 Mumbai