- Work on brand building through structured brand plans
- Conduct field work to understand the market and evaluate implemented strategies
- Develop and finalize innovative brand campaigns, strategies, and activities
- Prepare proposals and plans for recent product launches, including market research surveys of doctors and ORG-based studies prior to launch
- Formulate and implement innovative strategies for launching new brands and increasing sales of existing products
- Analyze market trends and competition to identify opportunities, threats, and key issues
- Design sales promotional materials including visual aids, LBLs, sales packs, and sample packs
- Conduct sales promotion meetings
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