Content Strategist
Location: South Mumbai (Fort)
Type: Full time, in-office
Experience: 3-5 years (or equivalent)

About us
We're an early-stage Indian startup building a new-age brand in the watch space. Design is not a function we plan to figure out later. It is central to everything we make and everything we put out into the world including the physical objects we sell.

The role
We're looking for someone who lives on the internet and can turn that instinct into IST's social voice. This is not a performance marketing role we're not looking for someone to run ads or optimise CAC. We want someone who can look at a blank content calendar and fill it with ideas that are genuinely funny, sharp, or surprising the kind that make people stop scrolling and send it to a friend.
Content is the job. You'll own IST's social presence end to end, with real ownership over what gets made and close access to the founder for brand calls.

What you'll do
Content & social strategy (primary focus)
Own IST's social content strategy and calendar across Instagram, YouTube Shorts, and wherever else the audience is.
Concept original ideas hooks, formats, series, bits that feel young, native, and shareable, not like brand marketing.
Spot trends, sounds, and formats early, and adapt them for IST's voice before they're stale.
¢ Write scripts and captions in a voice that sounds like a person, not a press release.
¢ Partner with the design team on visual execution and with photographers/videographers on shoots.




¢ Track what's actually working views, saves, shares, comments, sentiment and use it to sharpen the next batch of ideas.
Creator collaborations (supporting scope)
¢ Identify creators and KOLs whose content style fits IST, and pitch simple, native collab ideas.
¢ Coordinate the practical side of seeding briefs, gifting, timelines for collabs you initiate.
¢ Keep a running list of creator relationships and past collabs so partnerships can be repeated easily.
What we're looking for
¢ You understand the internet natively not from a trend report, but because you're actually in it.
¢ Bonus if you run or have run your own content Instagram, YouTube, whatever with real engagement. Show us your page as part of your application if you have one.
¢ A sharp, opinionated eye for what's about to be big versus what's already dead.
¢ Can go from a rough idea to five different hooks in an afternoon.
¢ Strong, casual writing instinct captions and scripts that sound like a person talking, not a brand.
¢ Comfortable with ambiguity and speed this is an early-stage startup, not an agency with a brief template.
¢ Genuine interest in watches is a strong plus
¢ Not a fit if your background is primarily performance marketing, paid media, or ROAS optimisation this role is creative and organic, not media-buying.
¢ Nice to have: basic video editing (CapCut, Premiere, or similar) so you can rough-cut your own concepts before handoff.

📌 Content Strategist (Mumbai)
🏢 Talent Corner HR Services
📍 Mumbai