06 Aug
|
printstop
|
Mumbai
Your Role: Marketing Manager
We are looking for a strategic and execution-focused Marketing Manager to own and drive the marketing charter for both PrintStop and Mandaala. This role will be responsible for scaling Enterprise lead generation, growing SME website traffic, strengthening both brands as thought leaders in corporate printing and gifting, and delivering measurable business impact through data-driven marketing initiatives.
Type: Full-time role with exciting growth opportunities.
Location: Mumbai (5 mins walking distance from Parel / Prabhadevi)
Working Days: Monday to Friday
Team Size: 4 Members
Key ResponsibilitiesMarketing Strategy Leadership
- Develop and execute the overall marketing strategy aligned with business goals.
- Lead, mentor, and develop a high-performing marketing team.
- Drive long-term marketing initiatives while ensuring timely execution of ongoing campaigns.
Lead Generation Funnel Management
- Own multi-channel B2B lead generation across Paid, Organic, Email Marketing, Events, and Partnerships.
- Scale Qualified Leads (QLs), SQLs, and improve Lead-to-SQL conversion rates.
- Monitor campaign performance and continuously optimize Cost per SQL and marketing ROI.
Brand Building
- Build Mandaalas brand presence across Enterprise audiences through thought leadership and demand-generation campaigns.
- Independently grow PrintStops SME brand awareness through social media, digital marketing, and content initiatives.
- Develop compelling messaging and content that supports customer acquisition and brand positioning.
Performance Marketing
- Drive website traffic and revenue through SEO, SEM, Content Marketing, Email Marketing, Social Media, and Paid Campaigns.
- Continuously optimize marketing channels to improve engagement and conversion performance.
Events PR
- Plan and execute pan-India industry events, exhibitions, sponsorships, and speaker opportunities.
- Support PR initiatives to strengthen brand visibility and market credibility.
Data Business Performance
- Track marketing KPIs through regular dashboards and performance reviews.
- Make ROI-driven decisions based on campaign performance and business impact.
- Manage marketing budgets effectively while maximizing business returns.
Cross-functional Collaboration
- Partner with Sales, Product, and Customer Success teams to align messaging, campaigns, and customer experience.
- Eliminate low-impact marketing activities and focus resources on measurable business outcomes.
Experience Qualifications
- Bachelors degree in Marketing, Business, Communications, or a related field.
- Minimum 7 years of Digital Marketing experience.
- Minimum 3 years of B2B marketing experience with lead generation as the primary KPI.
- Proven experience managing high-performing marketing campaigns across multiple digital channels.
Good to Have
- Experience scaling a B2B or SaaS brand.
- Exposure to the Printing, Corporate Gifting, or MerchTech industry.
- Experience working in high-growth organizations.
Skills CompetenciesCore Competencies
- Solid expertise in B2B lead generation across Paid, Organic, Email Marketing, and Events.
- End-to-end ownership of marketing funnels and conversion optimization.
- Experience leading and mentoring marketing teams.
- Strong brand storytelling and campaign execution skills.
- Excellent business acumen with customer and product understanding.
- Strong analytical mindset with a data-driven approach to decision-making.
Additional Skills
- Knowledge of SEO, AEO, GEO, and website traffic growth strategies.
- Experience managing exhibitions, conferences, and offline events.
- Understanding of PR fundamentals and media engagement.
- Strong industry networking and stakeholder management skills.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Manager - Marketing (Mumbai)
🏢 printstop
📍 Mumbai