Social Media Manager/Graphic Designer
Mumbai, India

Do you think in graphics, feeds and grids Can you identify a scroll-stopping image before anyone else, and back it up with real design craft, whether thats a static post or a reel Are you visually sharp, self-directed, and fluent in how design brands show up on Instagram and LinkedIn, and the difference between the two Are you excited to work in a studio in Mumbai as part of an international architecture and design company

We are searching for a Social Media Manager/Graphic Designer to join our Communications team, based in Mumbai. Working closely with our Head of Marketing Communication, you will take ownership of the visual side of our social channels, designing original imagery, layouts, campaign content and short-form video for Instagram and LinkedIn. You will contribute to social media strategy, be a key member of the team, and lead the day-to-day execution of our social strategy, including testing, measurement, and iteration.

Were looking for a digital native who lives and breathes socials, understands the difference between showing and interacting, and who has a design sensibility that feels genuinely aligned with UHAs visual identity and style. You should be curious, inquisitive, confident, editorial and design-led in your approach, with the ability to balance creativity and strategic thinking to grow engagement and followers, not just execute a brief.

Responsibilities

- Design and produce original imagery, layouts, campaign concepts and short-form video (including Reels) for Instagram and LinkedIn, translating projects, studio culture and industry point of view into scroll-stopping content




- Develop post concepts across a mix of formats, including project spotlights, studio culture and thought leadership, working from a light brief and your own research
- Apply platform-appropriate tone and style, distinguishing Instagrams more visual, informal register from LinkedIns more formal, qualified one
- Work closely with the Head of Marketing and Communications, who leads strategy and copy, to bring campaigns and individual posts to life visually
- Build and maintain a flexible visual toolkit of templates, layouts and treatments so content can be produced quickly without a full brand asset pack for every post
- Bring strategic thinking as well as visual execution, proposing content and campaign ideas aimed at growing engagement and followers, rather than only executing a fixed content calendar
- Monitor how content performs and feed learnings back into future design decisions
- Maintain and evolve a consistent visual identity for UHAs social channels, in partnership with the Head of Marketing and Communication
- Support the Head of Marketing and Communication with occasional visual assets for wider marketing and brand materials, as needed
- Occasionally step in to support the London-based creative team with graphic design support

Skills

- Strong visual style, layout and composition sense,



with a portfolio that shows original social content design, and a design sensibility that feels genuinely aligned with UHAs own visual identity: cinematic, editorial and photography-led, rather than heavily graphic
- Highly proficient in Adobe InDesign, with strong working knowledge of Photoshop and Illustrator; comfortable with Figma or Canva for rapid concept design
- Demonstrable experience designing for Instagram and LinkedIn specifically, understanding how format, pacing and tone differ between the two
- Comfortable working from a light brief and independent research, without a full asset pack or detailed instructions
- Good editorial and strategic judgement, able to identify what is worth posting and explain why, with ideas for growing engagement and followers over time
- A collaborative approach, able to work closely with a Head of Marketing Communication who owns strategy and copy
- Confident putting together reels and other short-form video content for Instagram, from concept through to edit
- Highly organised, able to manage multiple concepts and deadlines independently.

Details Benefit

- Reports to: Head of Marketing Communication
- Work Location: Khar, Mumbai, India
- Work Pattern: 40 hours a week. MondayFriday 10.00am7.00pm
- Annual leave: 25 days plus 8 paid public holidays
- Annual health check-up

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Social Media Manager / Graphic Designer (Mumbai)
🏢 Upton Hansen Architects
📍 Mumbai