Role Overview:

Marketing Lead to take ownership of marketing roadmap from todays interim, founding team led setup and build it into a full function with a clear plan and vision for 2026 and beyond. The Marketing Lead will report directly to the Head Of Operations, taking control of the road map on the positioning, content creation, marketing asset creation the overall messaging strategy internally as well as externally. This person will be expected to lead the Marketing partner ecosystem, and programs needed as NeuIQ scales toward its ambition. This is a builders role equal parts brand owner, supporting the demand-gen process, and groom to be the future functional leader. The ideal candidate is hands-on, entrepreneurial, highly accountable, and excited about building a marketing function from scratch within a high-growth, AI-native start-up environment.

Key Responsibilities:

- Foundation Positioning (Months 13)
- Take ownership of the marketing plan already underway positioning sprint, website revamp, credential/intro decks, and LinkedIn engine and bring it to completion.
- Activate socialize the single positioning and messaging document, create assets to take these to anchor clients and enable cascade to all downstream marketing and sales collateral builds from there on
- Audit all existing marketing assets, content, and partner relationships (website agency, designer, marketing PMO, and any fractional partners) currently in place.
- Build and execute the 5 identified priority areas in the 2026 marketing plan in coordination with the existing in-house team, covering brand, content, and demand generation assets
- Define the in-house vs.



fractional/vendor model for specialist capabilities (e.g., content writing, LinkedIn/social strategy, video and demo production) and set up appropriate partner management structures.

- Marketing Leadership (Ongoing)
- Lead and manage NeuIQs marketing function spanning brand, content, website, social/LinkedIn, collateral, and demand generation.
- Own the content and positioning engine that keeps pace with how quick our AI offerings and use cases evolve.
- Build and run assets for ongoing demand-generation engine that moves NeuIQ from building credibility within our existing network to converting net-new mid-market clients.
- Work with the founders and sales/delivery leadership to govern how positioning and messaging are used downstream, in every pitch and client interaction govern that aspect

- Brand, Content Demand Generation Assets
- Define, implement, and maintain NeuIQs brand and messaging guidelines across all channels and client-facing materials
- Own the website revamp ongoing enhancements ensuring it reflects NeuIQs evolving offerings, AI use cases, and positioning at all times and maintains uniqueness of our engagement with potential clients
- Build and manage a structured content calendar and always-on LinkedIn/social presence, replacing todays ad hoc, milestone-only posting.




- Develop and maintain a library of credential decks, intro decks, case studies, and sales enablement collateral
- Act as the SPOC for marketing input into client RFPs, due diligence, and enterprise deal support as needed

Experience Background

- 68 years of hands-on B2B marketing experience, ideally including exposure to enterprise or mid-market client segments.
- Proven experience building or scaling a marketing function ideally from a founder-led or ad hoc setup to a structured one.
- Strong hands-on expertise across brand/positioning, content strategy, website, LinkedIn/social, and demand generation.
- Demonstrated experience building sales enablement collateral credential decks, case studies, intro decks.
- Background in B2B tech, IT/data services, or enterprise SaaS companies strongly preferred.
- Proven ability to manage external partners and vendors (design, content, social, video) effectively, with clear ownership of quality and output.

Program Plan Management

- Strong program management orientation ability to plan and drive a full marketing plan across multiple parallel workstreams.
- Ability to build processes, content engines, and governance structures from scratch in a resource-efficient manner.
- Experience maintaining a content calendar, campaign cadence, and marketing asset lifecycle.

Leadership Mindset

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Lead_Business Functions_July 2026 (Mumbai)
🏢 Neuiq Ai
📍 Mumbai