Purpose/Objective

The Marketing Manager – NRI Segment is responsible for driving brand visibility, lead generation, and sales opportunities among Non-Resident Indian (NRI) customers across global markets.
The role focuses on planning and executing targeted digital marketing initiatives, managing channel partner networks, organizing market activation events, and leveraging data-driven insights to maximize customer engagement, lead conversion, and business growth for the organization.

Key Responsibilities of Role

Digital Marketing & Lead Generation - Develop and execute digital marketing campaigns targeting NRI customers across key international markets.
- Coordinate with media, creative, and digital agencies to ensure effective campaign delivery.
- Monitor campaign performance, lead generation metrics, CPL (Cost per Lead), and ROI.
- Analyze marketing data and recommend optimization strategies to improve campaign effectiveness.
Channel Partner Management - Support the development and engagement of NRI-focused channel partner networks.
- Organize CP activation programs and engagement initiatives to drive sales opportunities.
- Build robust relationships with channel partners, brokers, and marketing associates.
Events & Activation Management - Plan and execute project launches, roadshows, exhibitions, and NRI customer events in domestic and international markets.
- Coordinate with agencies, vendors, and internal stakeholders for seamless event execution.
- Track event outcomes and business generation effectiveness.
Marketing Collaterals & Content Development - Create impactful sales presentations, marketing collaterals, brochures, and customer communication material.




- Ensure marketing content is aligned with brand guidelines and project positioning.
- Support sales teams with relevant marketing tools and presentations.
MIS, Analytics & Reporting - Prepare marketing MIS reports, dashboards, campaign trackers, and performance reports.
- Utilize Excel and analytics tools to derive actionable business insights.
- Present periodic updates to management on lead generation, campaign performance, and market activities.
Market Intelligence & Stakeholder Management - Monitor competitor activities, market trends, customer behavior, and emerging opportunities in the NRI segment.
- Collaborate with internal functions including Sales, CRM, Design, Digital, and External Agencies.
- Drive alignment between marketing initiatives and business objectives.

Technical Competencies

Social Media Strategy,Website & Landing page optimization,Budget planning, campaign ROI & performance optimization,Market research & Competitive benchmarking,MS PowerPoint, Excel & Reporting dashboards/ presentations

Qualifications and Experience

Educational Qualification - MBA / PGDM in Marketing, Business Management, or related discipline from a reputed institute.
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
Experience - 6–10 years of experience in Marketing, Digital Marketing, Lead Generation, Events, or Channel Partner Management.
- Prior experience in the Real Estate industry with exposure to the NRI customer segment will be preferred.
- Experience in planning and executing international marketing campaigns and NRI-focused events.
- Proven track record of generating quality leads and supporting sales conversion initiatives.

📌 Marketing Manager – NRI Segment (Mumbai)
🏢 Adani Group
📍 Mumbai