Description

External Job Description

Job Purpose: Lead brand and product marketing for premium & luxury paint categories across GCC UAE, Oman, Bahrain, Qatar / South Asia SriLanka, Bangladesh, shaping propositions that balance consumer insight, category growth, and regional market dynamics
Translate consumer and competitive insights into product innovation, brand architecture, and differentiated market positioning
Drive integrated campaigns and activations that strengthen brand equity, scale category relevance, and deliver measurable business outcomes
Build advocacy across contractors, influencers, and retail networks through structured engagement, content, and capability building
Partner with cross-functional teams Sales, R&D;, Technology, Retail, Digital to ensure seamless execution and long-term category leadership Business Responsibility Areas: Insight Mining:
• Conduct structured consumer, influencer, and competition studies to identify product gaps
• Translate insights into briefs for new developments and category improvements
• Partner with technology and unit marketing to refine, validate, and roll out product improvements and developments
Campaign Planning & Brand Building:
• Lead annual and quarterly campaign planning across interior and exteriors product category along with Beautiful Home Painting service
• Drive local brand storytelling and campaign execution across the Units through ATL/BTL, in-shop visibility, and digital activations
• Develop & deploy toolkits, content decks,



and in-shop collaterals to support unified messaging
Category Establishment & Proposition Development:
• Define differentiated propositions for premium & luxury interiors and exteriors paints
• Develop GTM frameworks and onboarding modules for unit teams to ensure readiness
• Strengthen brand architecture with explicit role articulation across product ladders
Influencer & Contractor Engagement:
• Design & develop structured engagement with contractors, applicators, and influencers to drive advocacy and recommendation
• Drive loyalty programs, retail activations, and demo formats to influence conversion
• Partner with influencers to amplify brand narratives in both retail and digital ecosystems
Cross-Functional Collaboration:
• Collaborate with Sales, R&D;, Technology, Retailing, and Digital Marketing teams to drive execution excellence
• Work with central and unit marketing teams for aligned category campaigns
• Partner with agencies media, creative, digital to deliver impactful rollouts
Capability Building:
• Conduct structured training for sales and marketing teams
• Equip frontline with simplified collaterals, product demo tools, and reference kits
• Ensure retail readiness with effective content deployment and tracking of adoption
Education Qualifications: MBA/PGDM from Tier 1 B-school
Work Experience: Minimum of 2-3 years of brand management or product marketing experience preferably paints, coatings, or Consumer Goods

📌 MANAGER - MARKETING (AP Global) (Mumbai)
🏢 Asian Paints
📍 Mumbai