Position - Chief Marketing Officer (CMO)

Industry - Food FMCG (Edible Oils / Packaged Foods)

Experience - 18-25 Years

Location - Mumbai

Job Summary

We are looking for a commercially driven Chief Marketing Officer (CMO) to lead the company's marketing strategy and drive profitable business growth. The ideal candidate will have extensive experience in the Food FMCG industry, with a strong understanding of brand management, pricing, innovation, consumer insights, distribution, and category management. The CMO will be responsible for growing revenue, market share, and profitability while building strong brands across multiple consumer segments and sales channels.

Key Responsibilities

1. Business & Category Strategy

- Develop and execute marketing strategies to achieve revenue, volume, market share, and gross margin growth.
- Drive category growth across different geographies and consumer segments.
- Identify new business opportunities through market and consumer analysis.

2. Brand Portfolio Management

- Define clear positioning for mass, value, premium, and health-focused brands.
- Build a strong brand portfolio while minimizing overlap and internal competition.
- Strengthen overall brand equity and consumer preference.

3. Pricing & Revenue Management

- Develop effective pricing strategies and pack-price architecture.
- Manage product pricing considering consumer affordability and commodity price fluctuations.
- Improve profitability through pricing, promotions, and revenue optimization.

4. Go-to-Market Strategy

- Lead growth across:
- General Trade
- Rural Markets
- Modern Trade
- Institutional Sales / HoReCa




- E-commerce
- Quick Commerce
- Drive distribution expansion and improve market penetration.

5. Consumer & Market Insights

- Analyse consumer behaviour, regional food preferences, market trends, competitor activities, and retail data.
- Convert market insights into actionable business strategies.

6. Innovation & Recent Product Development

- Lead product innovation and new product launches.
- Develop new oils, blends, fortified products, premium offerings, and packaging innovations.
- Identify suitable price points and commercialization opportunities.

7. Sales & Trade Marketing

- Partner closely with Sales to improve:
- Distribution
- Trade profitability
- Secondary sales
- Trade schemes
- Retail visibility
- Ensure marketing initiatives support business growth.

8. Marketing Effectiveness

- Manage ATL, BTL, Digital, Retail Branding, Trade Marketing, and Influencer Marketing.
- Measure and improve marketing ROI using data-driven decision making.
- Optimize media investments for maximum business impact.

9. Digital Commerce

- Drive business growth across e-commerce and quick-commerce platforms.
- Manage assortment, search visibility, content quality, promotions, conversion, and profitability.

10. Leadership & Stakeholder Management

- Build and mentor a high-performing marketing organization.
- Manage agency relationships and marketing budgets.
- Present business performance, strategic initiatives, and investment proposals to the CEO and Board.
- Collaborate closely with Sales, Procurement, Manufacturing, Supply Chain, Finance, and R&D; teams.

📌 Chief Marketing Officer (CMO) (Mumbai)
🏢 Gentoro People Consulting
📍 Mumbai