Roles & Responsibilities

- Drive sales growth and achieve primary and secondary sales targets across the assigned territory.
- Manage and develop relationships with key modern trade accounts, including supermarkets, hypermarkets, and organized retail chains.
- Ensure effective implementation of sales strategies, promotional activities, and trade marketing initiatives.
- Monitor product availability, assortment, visibility, and shelf placement to maximize sales opportunities.
- Negotiate commercial terms, promotional plans, and annual business agreements with retail partners.
- Analyze sales performance, market trends, competitor activities, and customer insights to identify growth opportunities.
- Coordinate with distributors and supply chain teams to ensure optimal stock availability and minimize out-of-stock situations.
- Track and manage trade spends, promotional budgets,



and return on investment (ROI) of sales activities.
- Lead, coach, and monitor the performance of sales executives, merchandisers, and distributor sales teams.
- Ensure compliance with company policies, pricing guidelines, and retail execution standards.
- Conduct regular market visits and business reviews with customers to strengthen partnerships and improve execution.
- Prepare sales forecasts, monthly business plans, and management reports.
- Collaborate with marketing, finance, and category teams to execute current product launches and growth initiatives.
- Resolve customer concerns and maintain high service levels to enhance retailer satisfaction.

📌 Area Sales Manager (Mumbai)
🏢 Euro India Fresh Foods
📍 Mumbai