Job Title: Credit Card Campaign

Role Overview

We are looking for a candidate with strong end-to-end product understanding in the Credit Card domain, particularly across campaign execution and offer management. The ideal candidate should have hands-on experience managing the complete product lifecyclefrom campaign conceptualization and offer setup to deployment, go-live, and post-launch performance tracking.

This role requires a holistic understanding of campaign workflows, targeting logic, quality controls, and process governance across both prospect and existing customer journeys.

Key Responsibilities

1. End-to-End Campaign & Offer Management

- Manage the complete lifecycle of credit card campaigns from requirement gathering to go-live.
- Configure, set up, and deploy credit card offers within offer management systems.
- Ensure accurate translation of business requirements into system configurations.
- Coordinate with internal/external teams responsible for campaign execution, if applicable.

2. Product & Offer Lifecycle Understanding

- Demonstrate strong understanding of credit card products and related offer constructs.
- Manage offers across different customer segments (Prospects vs. Existing Customers).
- Understand variations in targeting logic, eligibility criteria, and communication strategy based on segment.
- Ensure proper deployment and activation of offers within defined timelines.

3. Targeting & Deployment

- Define and validate targeting criteria for campaigns.
- Ensure correct audience selection and segmentation before go-live.
- Oversee deployment scenarios including scheduled and triggered campaigns.
- Monitor offer activation, validity period, and expiration management.

4.



Quality Assurance & Controls

- Implement robust pre go-live checks and validation processes.
- Conduct end-to-end testing (UAT/SIT) to ensure error-free execution.
- Establish control mechanisms to identify and mitigate risks before campaign launch.
- Ensure compliance with internal policies and regulatory guidelines.

5. Performance Tracking & Optimization

- Track campaign performance post go-live.
- Analyze key metrics such as conversions, approvals, activation rates, and ROI.
- Identify gaps and recommend optimizations for future campaigns.
- Provide feedback loop to stakeholders for continuous improvement.

6. Process Governance & Improvements

- Identify process gaps and drive operational improvements.
- Design and implement new workflows or controls to enhance campaign efficiency.
- Standardize documentation and best practices for offer management.
- Ensure continuous improvement in deployment accuracy and turnaround time.

Required Skills & Experience

- Solid experience in Credit Card product management or campaign operations.
- Experience with offer management systems and campaign tools.
- Deep understanding of prospect vs. existing customer campaign flows.
- Strong analytical and problem-solving skills.
- Experience in quality assurance, risk checks, and compliance validation.
- Ability to manage cross-functional coordination and stakeholder communication.
- High attention to detail with a process-oriented mindset.

Preferred Qualifications

- Experience in banking/financial services domain (Credit Cards preferred).
- Exposure to enterprise campaign management platforms.
- Experience in performance analytics and reporting dashboards.

📌 Senior Process Manager- Credit Card Campaign (Navi Mumbai)
🏢 eClerx
📍 Navi Mumbai