Key Responsibilities:

Performance Marketing Strategy

- Develop and execute integrated digital marketing strategies for admissions and institutional branding campaigns.
- Build audience personas and customer segmentation strategies to improve campaign effectiveness.
- Plan, execute, and optimize multi-channel performance marketing campaigns across digital platforms.
- Own campaign planning from strategy through execution, optimization, and reporting.

Campaign Execution

- Manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Monitor campaign performance daily and optimize bids, targeting, creatives, and budgets.
- Drive lead generation and admissions conversions while maintaining cost efficiency.
- Ensure achievement of campaign KPIs including CPL, ROAS, CTR, conversion rate, and ROI.

Budget & Performance Management

- Manage annual digital marketing budgets exceeding 50 Lakhs.
- Track marketing spend and maximize return on investment.
- Prepare weekly and monthly performance reports with actionable insights.
- Conduct funnel analysis and recommend improvements to increase conversion rates.

Content & Creative Collaboration

- Create compelling ad copies, campaign messaging, headlines, and CTAs.
- Work closely with content, design, and video teams to develop high-performing creatives.
- Conduct A/B testing of creatives, landing pages, and campaign messaging.

Analytics & Optimization

- Analyze campaign dashboards using Google Analytics and advertising platforms.
- Identify customer behavior trends and recommend optimization strategies.
- Improve lead quality while reducing Cost Per Lead (CPL).
- Build dashboards and reports for senior management.

Stakeholder & Vendor Management

- Collaborate with Admissions, Content, Design, and Leadership teams.




- Manage external digital marketing agencies and media partners.
- Maintain campaign calendars, reporting schedules, and review mechanisms.
- Ensure timely execution of campaigns aligned with organizational goals.

Required Qualifications

- Bachelor's degree in marketing, Business, Communications, or related field.
- MBA or equivalent qualification preferred.

Experience

- 4- 12 years of experience in Performance Marketing or Digital Marketing.
- Experience in Education, EdTech, Higher Education, Non-Profit, or Social Sector is highly preferred.
- Proven experience managing annual digital marketing budgets exceeding 50 Lakhs.
- Demonstrated success in delivering high-volume lead generation and conversion campaigns.

Required Skills:

Performance Marketing

- Google Ads
- Meta Ads Manager
- LinkedIn Ads Manager
- Campaign Planning & Optimization
- Lead Generation
- B2C Marketing Funnel
- Conversion Rate Optimization (CRO)
- Budget Management

Analytics

- Google Analytics (GA4)
- Campaign Performance Reporting
- ROI Analysis
- Funnel Analysis
- Excel (Pivot Tables, Advanced Reporting)

CRM & Marketing Tools

- Meritto
- Zoho CRM
- CRM Management
- Lead Lifecycle Management

Additional Skills

- Copywriting for Digital Ads
- Audience Research & Segmentation
- SEO Fundamentals
- Canva
- Stakeholder Management
- Agency Coordination
- Project Management

Preferred Candidate Profile

- Strong analytical and data-driven decision-making skills.
- Excellent communication and copywriting abilities.
- Ability to manage multiple campaigns simultaneously.
- Experience collaborating with cross-functional teams.
- Passion for education, impact-driven organizations, or the social sector.
- Robust ownership mindset with excellent execution capabilities.

📌 Senior Associate / Manager - Performance Marketing (Noida)
🏢 DEVELOPMENT MANAGEMENT FOUNDATION
📍 Noida