We are seeking a passionate Social Media Manager who can own and execute Biotiques social media strategy across platforms including Instagram, YouTube, Facebook, LinkedIn, and Pinterest.

The ideal candidate should have a strong understanding of beauty, skincare, and consumer behavior, with the ability to create engaging content strategies, manage communities, drive conversations, and build brand affinity through innovative digital storytelling.

This role requires a combination of creativity, strategic thinking, content planning, platform expertise, trend awareness, and analytics-driven decision-making.

Key Responsibilities

Social Media Strategy & Planning

- Develop and execute comprehensive social media strategies aligned with brand objectives.
- Build monthly content calendars across Instagram, YouTube, Facebook, LinkedIn, and Pinterest.
- Identify content opportunities based on beauty trends, consumer interests, seasonal moments, and cultural insights.
- Create strategies to increase brand awareness, engagement, community growth, and consumer loyalty.
- Stay updated with evolving social media trends, algorithms, formats, and platform best practices.

Instagram Management

- Own Instagram strategy including Reels, Stories, Feed posts, Carousels, and Community engagement.
- Develop content ideas around skincare routines, ingredients, product education, beauty tips, tutorials, and consumer stories.
- Track Instagram analytics and optimize content based on reach, engagement, saves, shares, and conversions.
- Drive engagement through polls, Q&A;, interactive stories, and community initiatives.

YouTube Management

- Develop YouTube content strategy including Shorts and long-form videos.
- Plan content around product education, skincare expertise, tutorials, influencer collaborations, and brand storytelling.
- Optimize video titles, descriptions, thumbnails,



and SEO for improved discoverability.
- Monitor channel performance and audience insights.

Facebook & Community Management

- Manage Facebook content strategy and publishing calendar.
- Monitor comments, messages, and consumer conversations.
- Build a strong online community by responding to consumer queries and feedback.
- Track engagement and audience sentiment.

LinkedIn & Pinterest Content Strategy

- Develop LinkedIn content to strengthen Biotique’s corporate brand presence.
- Create content around company updates, culture, innovations, sustainability, leadership, and industry insights.
- Manage Pinterest content strategy focused on beauty inspiration, skincare education, and visual discovery.

Influencer & Content Collaboration

- Work closely with Influencer Marketing teams to develop social media campaigns.
- Collaborate with creators, influencers, photographers, videographers, and internal teams.
- Ensure influencer-generated content aligns with brand guidelines.
- Identify emerging trends and creator opportunities.

Analytics & Performance Tracking

- Monitor key social media metrics including:
- Reach
- Engagement Rate
- Followers Growth
- Video Views
- Watch Time
- Saves & Shares
- Community Growth
- Content Performance
- Prepare monthly social media performance reports.
- Generate insights and recommendations to improve content effectiveness.

Cross-functional Collaboration

- Collaborate with Brand, Marketing, Design, Content, Performance Marketing, E-commerce, and Product teams.




- Work closely with creative teams to develop high-performing social media assets.
- Support new product launches, campaigns, festive initiatives, and brand moments.

Required Skills

- Strong understanding of Instagram, YouTube, Facebook, LinkedIn, and Pinterest.
- Excellent knowledge of social media trends, algorithms, and content formats.
- Robust storytelling and content strategy skills.
- Understanding of beauty, skincare, cosmetics, and lifestyle categories.
- Ability to analyze social media insights and convert data into actionable strategies.
- Strong communication and project management skills.
- Creative mindset with attention to detail.

Preferred Experience

- 4–7 years of experience in Social Media Management.
- Experience working with Beauty, Skincare, Cosmetics, FMCG, Fashion, Wellness.
- Hands-on experience managing brand social media handles.
- Experience managing large consumer communities and engagement strategies.
- Experience working with influencers and digital campaigns.

Educational Qualification

- Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Mass Media, Digital Marketing, or related fields.
- Candidates from reputed institutes with strong digital marketing experience preferred.

Tools & Platforms

- Meta Business Suite
- YouTube Studio
- Google Analytics
- Social Listening Tools
- Social Media Scheduling Tools
- Canva / Adobe Creative Suite (preferred)
- Reporting & Analytics Platforms

What We Offer

- Prospect to build the digital voice of one of India’s trusted beauty and skincare brands.
- Exposure to large-scale social media campaigns and consumer engagement initiatives.
- Collaborative environment with creative, marketing, and e-commerce teams.
- Opportunity to shape brand storytelling across multiple digital platforms.

📌 Social Media Manager (Noida)
🏢 Bio Veda Farmacy
📍 Noida