This is a technical web ownership role not a marketing project management role. The Lead Digital Website Manager is the single point of accountability for the performance, health, and conversion of Daxko's web platform across multiple brand properties. You will work directly with the India-based development team to build, optimize, and govern the platform, while partnering with the US-based Website Program Manager who owns roadmap and stakeholder requirements.

Candidates who lean toward stakeholder management and marketing strategy are the wrong fit for this role. We are looking for candidates who lean toward engineering, technical SEO, CRO, and platform ownership.

What You'll Own
Technical Platform & Component Library

- Own, govern, and evolve the template and component library across Daxko's web properties including naming conventions, usage standards, and decisions about when to build new vs. extend existing components
- Assess technical feasibility for incoming marketing requests reviewing existing components, estimating dev effort, flagging technical debt, and pushing back when a request requires net-recent build
- Manage end-to-end technical program delivery across the Daxko core site and a portfolio of independent brand sites: Club Automation, Exercise, Zen Planner, SugarWOD, customer portal, and partner site
- Serve as the final pre-launch technical gate for the independent brand portfolio

Conversion Rate Optimization (CRO)

- Own CRO outcomes across Daxko's web properties not just reporting on them, but driving measurable improvement in form completions, demo requests, and conversion rates
- Use heatmaps, session recordings, funnel analysis, and GA4 to identify friction points and prioritize fixes by impact and traffic volume
- Design and implement structured tests and targeted improvements based on evidence, with clear hypotheses and outcome measurement

Technical SEO & Site Health

- Own technical SEO across all Daxko web properties — Core Web Vitals, crawl health, site speed, schema markup, canonical tags, redirects, and meta tags
- Monitor site health proactively across the full portfolio with a regular cadence, automated alerts,



and a clear prioritization framework when multiple properties need attention simultaneously
- Stay current on Answer Engine Optimization (AEO) and make technical changes to page structure, schema markup, and content format as AI search tools change how content is discovered

Technical QA

- Own and execute structured technical QA across all sites — code quality, template integrity, performance benchmarks, SEO checks, and cross-browser/device testing
- Act as the final launch gate: block launches that don't pass QA standards and manage the stakeholder conversation when a blocking issue surfaces close to launch

People Leadership & Reporting

- Directly manage a junior technical PM; develop their technical skills while holding them accountable for outcomes
- Coordinate with a dotted-line analytics resource to ensure performance data is accurate, validated, and trusted by stakeholders
- Own the weekly performance and site health report to the Marketing Leadership Team — actionable findings and recommendations, not just data

What You'll BringRequired

- 7+ years of experience in technical web management — owning platform health, component libraries, and technical delivery in a B2B SaaS or agency environment
- Hands-on technical SEO experience: Core Web Vitals, crawl health, site speed, schema markup, redirects, and canonical tags — at an ownership level, not a reporting level
- Proven CRO experience: identifying friction through data, implementing structured tests, and delivering measurable conversion improvements
- Experience owning or governing a template and component library — including the governance model and the build vs. extend decision
- Experience managing a portfolio of multiple web properties simultaneously with different stakeholders and competing timelines
- Structured, documented QA process with coverage across performance, SEO, template integrity,



and cross-browser/device testing
- People management experience — developing junior technical team members while holding them accountable for outcomes
- Hands-on experience with CMS platforms (WordPress strongly preferred)
- Proficiency with analytics tools: GA4, Google Search Console, and an SEO platform (Search Atlas, SEMrush, or equivalent)
- Experience working in cross-time zone environments with a structured async communication approach

Preferred

- Familiarity with AEO (Answer Engine Optimization) and the technical changes required as AI search tools change content discovery
- Experience with CRO tools: Hotjar, Microsoft Clarity, VWO, Google Optimize, or equivalent
- Familiarity with marketing automation platforms (HubSpot or Marketo)
- Experience with GoHighLevel or similar CMS
- Experience with paired or split-ownership web team models
- Bachelor's degree in a technical, marketing, or communications-related field, or equivalent hands-on experience

This role is not the right fit if you:

- Are primarily a marketing-facing project manager without engineering-facing experience
- Cannot speak to technical SEO at a hands-on implementation level
- Have only run single A/B tests without owning a full CRO program
- Have only used component libraries, not owned or governed one
- Have no experience managing a portfolio of multiple web properties

Why DaxkoDaxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.Full-time perks include:

- Hybrid work model
- Leave entitlements including hospitalization and caregiving leaves
- Paid parental leaves (Maternity, Paternity & Adoption)
- Group Health Insurance & Accidental Insurance
- Tax-saving reimbursements & Provident Fund (PF)
- Performance achievement awards & Referral bonus
- Learning & Development opportunities
- Company events and celebrations

#LI-Hybrid

📌 Lead Technical Website Manager (Noida)
🏢 Daxko
📍 Noida