Role & responsibilities

- Own performance marketing across Meta, Google, LinkedIn, and other relevant channels.
- Plan, launch, monitor, and optimize campaigns across multiple products.
- Build and maintain accurate attribution and tracking across the funnel.
- Collaborate with Product, Engineering, Analytics, Design, and Content teams.
- Continuously test audiences, creatives, messaging, bidding, and landing pages.
- Build dashboards and present performance insights to leadership.
- Drive profitable growth while maintaining budget efficiency.

Preferred candidate profile

- 4 to 5 years of hands-on performance marketing experience.
- Experience in BFSI, fintech, or insurance preferred.
- Strong expertise in Meta Ads, Google Ads, LinkedIn Ads, GA4, tracking pixels, Conversion API, and attribution.
- Solid understanding of CAC, ROAS, LTV, conversion rates, attribution models, and incrementality.
- Excellent analytical and creative thinking.
- Experience managing monthly ad budgets of 15-26 lakh.

📌 Performance Marketing Manager (Noida)
🏢 Zopper
📍 Noida