Role and Responsibilities

Inbound Lead Management

Respond to inbound leads generated from our Meta Ads campaigns within 15 minutes of receiving them. Call, WhatsApp, or email the lead immediately as first response speed is critical. Qualify the lead by understanding their business, current marketing situation, budget, and readiness to invest. Move qualified leads to a discovery call or direct consultation.

Outbound Prospecting

Identify potential clients including D2C brands, ecommerce stores, local businesses, and B2B companies. Do cold outreach every day via cold call, WhatsApp message, cold email, and LinkedIn DM. Maintain a minimum of 40 to 50 outreach touchpoints per day across all channels.

Lead Consultation

Understand the client's exact problem whether it is low ROAS, poor lead quality, high CPL, or low website conversions. Explain our services clearly including Meta Ads management, Shopify CRO, and lead generation. Position the right solution for the right client and avoid a one size fits all approach. Handle objections confidently around pricing, timelines, trust, and competitor comparisons.

Appointment Setting

Book discovery calls and strategy sessions with qualified prospects.



Confirm appointments and send reminders to reduce no shows. Maintain a minimum 70 percent show up rate on all booked appointments.

Deal Closing

Present customised service proposals with scope, pricing, and expected outcomes. Follow up on all sent proposals until a clear decision is received. Negotiate, handle final objections, and close the deal. Coordinate with the internal team for smooth client onboarding after the deal is signed.

Follow Up Management

Follow up with every lead systematically so no lead goes cold without at least 5 to 7 touchpoints. Maintain a structured follow up schedule on Day 1, Day 3, Day 7, Day 15, and Day 30. Re engage old leads periodically with new offers or client case studies.

CRM and Reporting

Update CRM or Google Sheets daily with lead status, call notes, and next follow up date. Ensure every lead has a next action assigned. Report to the founder every week covering pipeline value, appointments booked, proposals sent, and deals closed.Role & responsibilities

Perks and perks

Job/soft skill training, Course reimbursements, Sales incentives

📌 Business Development Executive ( Digital Marketing Agency ) (Noida)
🏢 Digicize
📍 Noida