Job Description Business Development Manager (Marketing as a Service - MaaS)

About Compunnel

Compunnel is building its Marketing as a Service (MaaS) practicean AI-integrated marketing operating system that enables B2B organizations to scale marketing efficiently and drive measurable business outcomes.

This is a unique prospect to join at the ground level and play a pivotal role in building the practice from scratch. As the first growth hire, you will own pipeline generation, shape the go-to-market strategy, and drive client acquisition while working closely with leadership, AI specialists, and delivery teams.

Business Development Manager – Marketing as a Service (MaaS)

Experience: 8–12 Years

Location: Noida , Sec 142

Shift: US Shift(7 PM- 4AM IST)

Key Responsibilities

Business Development & Pipeline Generation

- Generate qualified sales pipeline for the MaaS practice in the US market.
- Identify and engage key decision-makers including CMOs, Marketing Directors, Growth Leaders, Founders, and PE/VC portfolio companies.
- Develop outbound sales strategies through LinkedIn, referrals, email campaigns, networking, and events.
- Build account plans and execute targeted engagement strategies across startups, SMBs, and enterprise organizations.
- Own revenue targets and manage the complete sales pipeline.

AI-Driven Prospecting

- Leverage AI tools such as ChatGPT, Clay, Apollo, Perplexity, and LinkedIn Sales Navigator to research prospects and personalize outreach.
- Build scalable outbound campaigns using AI-powered personalization and data enrichment.
- Optimize outreach strategies through continuous testing and performance analysis.
- Create and document best practices for AI-enabled prospecting.

Consultative Sales





- Conduct discovery meetings to understand client challenges, marketing maturity, and business goals.
- Position MaaS as a strategic growth solution with measurable ROI.
- Develop customized proposals, presentations, and commercial solutions.
- Manage complex sales cycles involving multiple stakeholders.

Revenue & Client Management

- Own the complete sales lifecycle from lead generation to contract closure.
- Collaborate with internal teams to prepare proposals, Statements of Work (SOWs), and pricing models.
- Negotiate commercial terms and ensure smooth client onboarding.
- Maintain CRM accuracy, pipeline forecasting, and sales reporting.

Practice Building

- Contribute to service packaging, pricing strategies, and market positioning.
- Share customer insights and competitive intelligence with leadership.
- Identify cross-selling opportunities across Compunnel's service portfolio.
- Support development of sales playbooks, case studies, and go-to-market collateral.

Required Skills & Qualifications

- 8–12 years of experience in Business Development, Client Acquisition, Enterprise Sales, Agency Sales, or Marketing Consulting.
- Proven track record of generating pipeline and closing B2B service-based deals.
- Prior experience selling Marketing Services, Digital Marketing, Marketing Consulting, or Agency Solutions.
- Strong consultative selling and stakeholder management skills.




- Experience engaging with senior decision-makers including CMOs and business leaders.
- Hands-on experience with CRM platforms such as HubSpot or Salesforce.
- Daily usage of AI tools like ChatGPT, Clay, Apollo, Perplexity, LinkedIn Sales Navigator, or similar sales technologies.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Entrepreneurial mindset with the ability to thrive in a fast-paced, startup-like environment.

Preferred Qualifications

- Experience in Marketing Agencies, Digital Consulting, SaaS, IT Services, or Professional Services.
- Exposure to startup environments or building new business units.
- Knowledge of demand generation, digital marketing, campaign management, and marketing analytics.

Key Skills

Business Development, B2B Sales, Client Acquisition, Marketing Consulting, Marketing Services, Agency Sales, Enterprise Sales, Consultative Selling, Solution Selling, Revenue Generation, Pipeline Generation, Demand Generation, Growth Marketing, GTM Strategy, CRM, HubSpot, Salesforce, ChatGPT, Clay, Apollo, LinkedIn Sales Navigator, AI Prospecting, Stakeholder Management, Proposal Management, Contract Negotiation, Practice Building.

Why Join Compunnel?

- Build a high-growth AI-powered Marketing as a Service practice from the ground up.
- Work directly with leadership and influence business strategy.
- Own revenue, market expansion, and client relationships.
- Be part of an entrepreneurial culture with the backing of a global organization.
- Opportunity to make a lasting impact in a rapidly evolving AI-driven marketing landscape.

For More details: Please connect at [email protected]/(phone hidden)

📌 Senior Manager Growth and Client Acquisition Marketing (Noida)
🏢 Compunnel
📍 Noida