Job Title: Sales Officer General Trade & Modern Trade (Beverages) Department: Sales & Distribution Location: Noida, South Delhi, Gurugram, Agra

Reports To: Area Sales Manager

Employment Type: Full-time

Role Overview Drive primary and secondary sales for the beverage portfolio across General Trade (GT) and Modern Trade (MT) channels in the assigned territory. Responsible for distribution, visibility, retailer/account relationships, and achieving volume and value targets.

Key Responsibilities

General Trade (GT)

- Manage distributor/super-stockist and wholesaler network; drive secondary sales and ensure healthy distributor ROI.
- Follow the assigned beat plan / PJP (Permanent Journey Plan) and ensure daily retail coverage and order booking.
- Increase numeric and weighted distribution through new outlet additions and range selling.
- Ensure stock availability at retail, manage claims, and control damages/expiry.

Modern Trade (MT)

- Manage relationships with up-to-date trade accounts supermarkets, hypermarkets, and retail chains.
- Ensure planogram compliance, shelf share, and premium visibility; execute in-store promotions and activations.




- Monitor stock at MT outlets to avoid out-of-stock (OOS) situations and coordinate with category managers/buyers.

Common

- Achieve monthly/quarterly sales targets (value & volume).
- Drive merchandising, visi-cooler placement and utilization, and point-of-sale visibility.
- Track competitor activity, pricing, and schemes; share market intelligence.
- Execute trade schemes and promotions; report daily via SFA/DMS apps.

Requirements

- Experience: 25 years in FMCG/beverage sales, with mandatory hands-on experience in both GT and MT channels.
- Education: Graduate (MBA/PGDM in Sales & Marketing preferred).
- Sound understanding of distribution, distributor ROI, PJP, and route-to-market.
- Comfort with SFA/DMS tools and basic MS Excel.
- Strong communication, negotiation, and relationship-building skills.
- Own two-wheeler with a valid driving license; willing to travel within the territory.

Key KPIs

- Secondary sales value & volume
- Numeric & weighted distribution
- New outlet addition / lines per outlet
- MT compliance (planogram, visibility, OOS%)
- Visi-cooler utilization

📌 Sales Officer (Noida)
🏢 Herbal Chakra
📍 Noida