Job Title: Meta Specialist Performance marketing

Designation- Manager/ Senior Manager (depending on experience)

Location: Noida (On-site)

About Shiksha.com

Shiksha.com is a one-stop-solution making course and college selection easy for students looking to pursue undergraduate (UG) and postgraduate (PG) courses in India and abroad (www.shiksha.com/studyabroad); also accessible to users on the move through the website’s mobile site. Launched in 2008, Shiksha.com belongs to Info Edge (India) Ltd, the owner of established brands like Naukri.com, 99acres, Jeevansathi, among several others.

Shiksha.com is a repository of reliable and authentic information for over 60,000+ institutions, 3,75, 000+ plus courses and has a registered data base of more than 10+ million students since its inception. We offer specific information for students interested in UG/PG courses and colleges across the most popular educational streams – Management; Science & Engineering; Banking & Finance; Information Technology; Animation, VFX, Gaming & Comics; Hospitality, Aviation & Tourism; Media, Films & Mass Communication; Design; Medicine, Beauty & Health Care; Retail; Arts, Law, Languages & Teaching; and Test Preparation.

With a strong brand pedigree, Shiksha offers its users the unique privilege of customised tools like Alumni Employment Statistics that includes salary data powered by Naukri.com. We have several student oriented products and tools like Shiksha News portal, Common Application Form, College Compare, Alumni Employment Stats, Campus Ambassador Program, College Reviews, College Predictors, MyShortlist and Ask and Answer.

Role Overview:

We are seeking a Strategic and creative Marketing Manager with deep expertise in Meta Ads (Facebook & Instagram) to lead performance marketing campaigns for both domestic and international study abroad markets. This role combines data-driven decision-making,



creative execution, and strategic planning to scale campaigns across geographies and deliver measurable business impact.

Key Responsibilities:

Performance Marketing

- Plan, execute, and optimize Meta Ads campaigns for India-focused and international audiences (Traffic, Conversions, Lead Generation).
- Manage budget allocation and forecasting across domestic and global campaigns to maximize ROAS.
- Conduct A/B testing for creatives, ad copies, and audience segments tailored to regional preferences.

Strategic Inputs

- Identify growth opportunities in emerging geographies and audience segments.
- Collaborate with product and analytics teams to define KPIs and attribution models
- Monitor competitive landscape and recommend cutting-edge approaches for Meta advertising.

Creative & Brand

- Collaborate with design teams or independently create high-performing ad creatives (images, videos, carousels) for domestic and international campaigns.
- Ensure brand consistency while adapting messaging for cultural nuances in global markets.
- Stay updated on Meta Ads policies, algorithm changes, and creative best practices globally.

Required Skills & Qualifications:

- 4–6 years of experience in performance marketing with a focus on Meta Ads.
- Proven track record of scaling campaigns and achieving high ROI.
- Proficiency in analytics tools (Meta Insights, Google Analytics).
- Creative skillset: Ability to conceptualize and design ad creatives using tools like Canva, Figma, Adobe Suite, Freepik
- Excellent communication and stakeholder management skills.
- Experience in consumer internet is a strong plus.

Why Join Us?

At Shiksha.com, you'll be part of a mission-driven team committed to transforming education choices for millions of students. This is a high-impact role offering the opportunity to shape the marketing function for both domestic & international markets on meta platforms.

📌 Info Edge is Hiring || Meta Specialist(Performance Marketing) || Noida
🏢 Info Edge
📍 Noida