LCM (Life Cycle Marketing) (Noida)

LCM (Life Cycle Marketing) (Noida)

06 Aug
|
Tata Consultancy Services
|
Noida

06 Aug

Tata Consultancy Services

Noida

Role: LCM (Life Cycle Marketing)

Experience: 4 - 8 Years

Skills: HTML, CSS, Adobe

LCM JD

Responsibilities

- Modify/edit creative edits for basic scripting leveraging CSS & HTML skills
- Work with Adobe's marketing team and program manager for campaign development and deployment via Adobe Campaign instances
- Edit & render check HTML emails matching branding requirements
- Workflow configuration and leverage pre-designed templates in Adobe campaign to develop and deploy batch campaigns
- Work effectively in a fast-paced and ever-evolving environment
- Partner with program managers, Segment leads and off shore lead to deliver work to deploy weekly batch campaign volume for Adobe DMe Marketing teams
- Closely work with Adobe PM and offshore lead to understand campaign objectives and create develop and conduct extensive testing of campaigns before sharing final product (proofs) with stakeholders
- Conduct extensive quality assurance checks and render checks of emails to ensure timely and 100% quality delivery of campaigns for Adobe DMe Marketing teams




- Keep track & stay updated and call out any potential challenges/risks to the Program manager and Adobe offshore lead on delivery of campaigns assigned to the resource
- Fix any potential email render issues for any emails developed/shared in partnership with Adobe internal resources to ensure standardization of creatives. Skill set required
- Valuable knowledge of Email marketing and Marketing terminologies.
- Good understanding of Adobe Campaign V7 and above.
- Good understanding of Adobe Journey Optimizer and Adobe Experience Platform.
- Good understanding of data segmentation and audience criteria identification
- Exposure to Java script will be a big plus
- Knowledge of HTML(Code edit, tag understanding and Rendering checks etc) is required.
- Exposure to work front and similar project management systems for communication
- Exposure to Email rendering checks like Litmus, Email on Acid for thorough email render checks

Exp - 4+ yrs of relevant exp

Availability & location Noida

The coverage needed will be 4 pm to 1 am IST shift, with flexibility to cover critical issue or launches as need be per business requirement.

📌 LCM (Life Cycle Marketing) (Noida)
🏢 Tata Consultancy Services
📍 Noida

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