Role & responsibilities

Job Description About the Company We are the ultimate force in the Indian automotive detailing and car care industry. Managing a powerful portfolio of world-class brands (including Manmachine Works, Menzerna, Maxshine, Mafra, Maniac Line, Exppress Car Wash, Fireball, and Detailing Essentials), we cater to everything from heavy-duty commercial detailing machinery to high-end ceramic coatings and DIY enthusiast products. We are looking for a versatile, wordsmith extraordinaire who can switch gears effortlessly between technical B2B communication and high-energy, raw B2C storytelling. If you have a passion for cars, a knack for research, and can turn complex detailing chemical formulas into catchy, high-converting copy, you belong in our garage. Role Overview As our Content & Copywriter, you will be the unified voice across our entire brand ecosystem. From writing deeply researched industry blogs and technical product brochures to crafting high-converting website landing pages and snappy ad copy, your words will drive our organic growth and brand authority. • Job Type: Full-Time • Experience: 2 to 4 Years (Experience in Automotive, E-commerce, or D2C brands is a huge plus) • Location: Noida Key Responsibilities • Website & Landing Page Copy: Craft engaging, SEO-optimized copy for multiple brand websites, ensuring the tone matches each brands unique identity (such as premium Italian style for Mafra vs. a raw, edgy vibe for Maniac Line). • Blogs & Articles:



Research and write high-quality, long-form articles on car detailing, paint correction, SiO2 technology, and car care tips to establish our brands as industry authorities. • Brochures & Training Material: Translate complex machinery specs and detailing academy curriculums into clear, structured, and professional brochure content. • Campaign & Ad Copy: Write high-converting copy for Google Ads, Meta Ads, and Email marketing campaigns to drive leads and sales. • Cross-Functional Collaboration: Work closely with the Social Media Manager, SEO team, and Design team to align copy with visual assets and performance goals. What We Are Looking For • The Ultimate Tone-Switcher: You can write a qualified B2B invitation for factory owners on Monday, and a highly relatable, conversational "Hinglish" or punchy B2C copy for car enthusiasts on Tuesday. • Research Ninja: You aren't afraid to dive deep into technical terms like cutting compounds, dual-action polishers, pH-neutral foams, and clay mitts to ensure 100% technical accuracy. • SEO Savvy: You understand keyword placement, search intent, and how to write headlines that both humans and Google algorithms love. • No Corporate Fluff: You hate generic, AI-sounding content. You write like a human, for humans. • Flawless Execution: Sharp grammar, a keen eye for proofreading, and the ability to deliver quality work under tight deadlines.

📌 Content Writer (Noida)
🏢 Manmachine Works
📍 Noida