B2B Marketing Manager

Experience: 4-6 years | Role Type: Individual Contributor

About ShramIN

ShramIN is a job portal focused on Vocational and skilled blue-collar / grey-collar technical hiring. We help employers hire vocationally trained candidates across hard skills engineering trades - electricians, welders, automobile technicians, mechanics, fitters, machinists, AC/plant mechanics, machine operators and smart meter technicians.

Role Summary

We are looking for a hands-on B2B Marketing Manager to generate employer leads for ShramIN and support marketing campaigns across employer and candidate acquisition. The person will work closely with the sales team to reach companies, HR teams, recruiters, staffing agencies and contractors who hire vocationally trained (ITI, Diploma) and skilled technical workers. This is an individual contributor role requiring solid execution, lead generation, campaign planning, reporting and sales coordination.

Key Responsibilities

- Generate qualified employer leads from industries such as manufacturing, automotive, electrical, utilities, smart metering, engineering services, facility maintenance, industrial services and vocational manpower hiring.
- Build employer lead lists using LinkedIn, Google search, Justdial, IndiaMART, business directories, industrial area databases, trade associations, job posting groups and local sources.
- Create and execute employer outreach campaigns through WhatsApp, Facebook, LinkedIn, email, groups, communities and direct outreach channels.
- Support the sales team with pitch content, WhatsApp messages, brochures/one-pagers, case studies, offer messages and follow-up communication.
- Plan and execute candidate-side acquisition and engagement campaigns through Facebook, WhatsApp, communities and other relevant channels, especially trade-wise, job-wise and location-wise campaigns.




- Coordinate with the YouTube/content manager for candidate-focused content support when needed, while keeping YouTube ownership separate.
- Track employer leads, qualified leads, source performance, sales feedback, meetings/demos, employer conversions, candidate leads, registrations and response rates.
- Share weekly reports, insights and improvement ideas with management.

Required Experience & Skills

- 4-6 years of experience in B2B marketing, lead generation, recruitment/staffing marketing, HR services marketing or marketplace marketing.
- Experience generating leads for employers, businesses, HR teams, recruiters, staffing agencies, institutions or service buyers.
- Experience working closely with sales teams and improving lead quality based on sales feedback.
- Hands-on experience with WhatsApp, Facebook, LinkedIn, email, Excel/Google Sheets and CRM/lead tracking tools.
- Ability to write simple, practical marketing messages for Indian employers and job seekers.
- Strong execution, follow-up, reporting and coordination skills.

Preferred Background

- Recruitment, staffing, HR services, job portals or blue-collar/grey-collar hiring platforms.
- ITI / Diploma / vocational education ecosystem, manufacturing, industrial services, B2B services, SaaS/technology platforms or marketplace businesses.

Who Should Not Apply

- Candidates with only social media posting, Instagram management, influencer marketing, graphic design, brand marketing or YouTube content experience.
- Pure B2C marketing profiles or paid-ads-only profiles without B2B lead generation and sales coordination understanding.

Key KPIs

- Employer leads and qualified employer leads generated.
- Sales meetings/demos booked and employer conversion rate.
- Candidate leads/registrations from Facebook and WhatsApp campaigns.
- Campaign performance by source, city, trade and job category.
- Weekly reporting quality, lead list hygiene and sales feedback implementation.

📌 B Marketing Manager (Noida)
🏢 ShramIN Talent (P
📍 Noida